Buy Latest International Business Management Book for Mba 4th Semester in English language specially designed for ( Anna University, Tamil Nadu) By Thakur publication.
Dr. S. Rajasekar & Dr. P. Radha
ISBN-9789351633532
International Business Management
Buy Latest International Business Management Book for Mba 4th Semester in English language specially designed for ( Anna University, Tamil Nadu) By Thakur publication.
Dr. S. Rajasekar & Dr. P. Radha
ISBN-9789351633532
₹200.00
Tax excluded
Anna University, Chennai, MBA Fourth SemesterSyllabus BA7401: INTERNATIONAL BUSINESS MANAGEMENT Unit-I: Introduction 6International Business –Definition – Internationalizing Business-Advantages – Factors Causing Globalization of Business- International Business Environment – Country Attractiveness – Political, Economic and Cultural Environment – Protection vs. Liberalization of Global Business Environment. Unit-II: International Trade and Investment 11Promotion of Global Business – the Role ofGATT/WTO – Multilateral Trade Negotiation and Agreements – VIII & IX, Round Discussions and Agreements – Challenges for Global Business – Global Trade and Investment – Theories of International Trade and Theories of International Investment – Need for Global Competitiveness – Regional Trade Block – Types – Advantages and Disadvantages – RTBs Across the Globe – Brief History. Unit-III: International Strategic Management 11Strategic Compulsions-Standardization vs. Differentiation – Strategic Options – Global Portfolio Management- Global Entry Strategy – Different Forms of International Business – Advantages - Organizational Issues of International Business – Organizational Structures – Controlling of International Business – Approaches to Control – Performance of Global Business- Performance Evaluation System. Unit-IV: Production, Marketing, Financial and Human Resource Management of Global Business 11Global Production – Location – Scale of Operations- Cost of Production – Make or Buy Decisions – Global Supply Chain Issues – Quality Considerations- Globalization of Markets, Marketing Strategy –Challenges in Product Development, Pricing, Production and Channel Management- Investment Decisions – Economic- Political Risk – Sources of Fund- Exchange –Rate Risk and Management – Strategic Orientation – Selection of Expatriate Managers- Training and Development – Compensation. Unit-V: Conflict Management and Ethics in International Business Management 6Disadvantages of International Business – Conflict in International Business- Sources and Types of Conflict – Conflict Resolutions – Negotiation – the Role of International Agencies – Ethical Issues in International Business – Ethical Decision-Making.
AUC2015/MBA/4/01
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