Retail Management

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Buy Latest Retail Management Book for Mba 4th Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Bhanu Prakash Verma, Naina Agarwal

MBA Bharathiar University, Fourth Semester

Syllabus

RETAIL MANAGEMENT

Unit-I

Retailing – An Introduction: Definition, Functions, Importance, Types of Retailing – Store and Non-store; Retailing in India – Current Scenario, Retailing from International Perspectives; Consumer buying decision process – Influencing Factors, Consumer Shopping Behavior.

Unit-II

Retail Planning – Purpose, Method, Structure and Monitoring the Plan; Retail Brand Management – Positioning, Personality, Types of Brand, Brand and Life Cycle; Merchandise Management – Meaning, Methods, Assortment and Inventory; Purchase Negotiation, Supply Channel and Relationship, SCM Principles, and Retail Logistics.

Unit-III

Retail Location Decision – Trading Area Analysis, Types of Location Site Evaluation; Store Design Layout and Space Management, Visual Merchandising and Displays; Retail Pricing - Approaches, Influencing Factors, Price Sensitivity, and Mark down Policy.

Unit-IV

Retail Promotion – Setting Objectives, Role of Advertising, Sales Promotion, Personal Selling Public Relations and Relationship Marketing in Retailing; Human Resource Issues and Considerations; Customer Service Management.

Unit-V

Impact of Information Technology in Retailing – Integrated Systems and Networking EDI, Bar Coding, Customer Database Management. Electronic retailing – Role of Web, Online Retailing, Factors to be considered in having a Website, Limitations of Web and Future Trends; Consumerism and Ethics in Retailing – Social and Green Issues; Retail Audit.

Reference BHU/MBA/4/10

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