International Business Management Book for Mba 4th Semester
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  • International Business Management Book for Mba 4th Semester
  • International Business Management Book for Mba 4th Semester

International Business Management

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Buy Latest International Business Management Book for Mba 4th Semester in English language specially designed for ( Anna University, Tamil Nadu) By Thakur publication.

Dr. S. Rajasekar & Dr. P. Radha

ISBN-9789351633532

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Anna University, Chennai, MBA Fourth Semester
Syllabus
 
BA7401: INTERNATIONAL BUSINESS MANAGEMENT
 
Unit-I: Introduction                                                                                                                                   6
International Business –Definition – Internationalizing Business-Advantages – Factors Causing Globalization of Business- International Business Environment – Country Attractiveness – Political, Economic and Cultural Environment – Protection vs. Liberalization of Global Business Environment.
 
Unit-II: International Trade and Investment                                                                                         11
Promotion of Global Business – the Role ofGATT/WTO – Multilateral Trade Negotiation and Agreements – VIII & IX, Round Discussions and Agreements – Challenges for Global Business – Global Trade and Investment – Theories of International Trade and Theories of International Investment – Need for Global Competitiveness – Regional Trade Block – Types – Advantages and Disadvantages – RTBs Across the Globe – Brief History.
 
Unit-III: International Strategic Management                                                                                       11
Strategic Compulsions-Standardization vs. Differentiation – Strategic Options – Global Portfolio Management- Global Entry Strategy – Different Forms of International Business – Advantages -  Organizational Issues of International Business – Organizational Structures – Controlling of International Business – Approaches to Control – Performance of Global Business- Performance Evaluation System.
 
Unit-IV: Production, Marketing, Financial and Human Resource Management of Global Business   11
Global Production – Location – Scale of Operations- Cost of Production – Make or Buy Decisions – Global Supply Chain Issues – Quality Considerations- Globalization of Markets, Marketing Strategy –Challenges in Product Development, Pricing, Production and Channel Management- Investment Decisions – Economic- Political Risk – Sources of Fund- Exchange –Rate Risk and Management – Strategic Orientation – Selection of Expatriate Managers- Training and Development – Compensation.
 
Unit-V: Conflict Management and Ethics in International Business Management                                6
Disadvantages of International Business – Conflict in International Business- Sources and Types of Conflict – Conflict Resolutions – Negotiation – the Role of International Agencies – Ethical Issues in International Business – Ethical Decision-Making.
AUC2015/MBA/4/01
46 Items

Specific References

EAN13
9789351633532
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