Strategic Management

Syllabus

BA4301: Strategic Management

Unit I: Strategy and Process                                                                                                                   9

Conceptual Framework for Strategic Management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in Business – Vision, Mission and Purpose – Business Definition, Objectives and Goals - Corporate Governance and Social Responsibility-Case Study.

Unit II: Competitive Advantage                                                                                                             9

External Environment - Porter‘s Five Forces Model-Strategic Groups Competitive Changes During Industry Evolution-Globalisation and Industry Structure - National Context and Competitive Advantage Resources- Capabilities and Competencies–Core Competencies-Low Cost and Differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies- Resources and Capabilities Durability of Competitive Advantage- Avoiding Failures and Sustaining Competitive Advantage-Case Study.

Unit III: Strategies                                                                                                                                   9

The Generic Strategic Alternatives – Stability, Expansion, Retrenchment and Combination Strategies - Business Level Strategy- Strategy in the Global Environment-Corporate Strategy- Vertical Integration- Diversification and Strategic Alliances- Building and Restructuring the Corporation- Strategic Analysis and Choice – Managing Growth - Environmental Threat and Opportunity Profile (ETOP) - Organisational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model – Distinctive Competitiveness - Selection of Matrix - Balance Score Card-Case Study.

Unit IV: Strategy Implementation & Evaluation                                                                                  9

The Implementation Process, Resource Allocation, Designing Organisational Structure-Designing Strategic Control Systems- Matching Structure and Control to Strategy-Implementing Strategic Change- Politics-Power and Conflict-Techniques of Strategic Evaluation & Control-Case Study.

Unit V: Other Strategic Issues                                                                                                                9

Managing Technology and Innovation - Strategic Issues for Non Profit Organisations. New Business Models and Strategies for Internet Economy-Case Study Challenges in Strategic Management: Introduction, Strategic Management as an Organisational Force, Dealing with Strategic Management in Various Situations, Strategic Management Implications and Challenges

Recent Trends in Strategic Management: Introduction, Strategic Thinking, Organisational Culture and its Significance, Organisational Development and Change, Change Management, Strategic Management in a New Globalised Economy