Research Methods for Management Book for Mba 2nd Semester Bharathiar University

Research Methods For Management

Buy Latest Research Methods for Management Book for Mba 2nd Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Dr. A.P. Muthulakshmi, Dr.  G. Jayanthi
ISBN–9789351638292
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MBA, Semester–II, According to the syllabus of ‘Bharathiar University, Coimbatore’
Syllabus
 
2.6: RESEARCH METHODS FOR MANAGEMENT
 
 
UNIT-I
Research - Meaning - Scope and Significance - Types of Research - Research Process - Characteristics of Good Research - Scientific Method - Problems in Research - Identifying Research Problem – Concepts, Constructs and Theoretical Framework.
 
UNIT-II
Hypothesis: Meaning - Sources - Types - Formulation Research Design - Types - Case Study - Features of Good Design - Measurement - Meaning - Need Errors in Measurement - Tests of Sound Measurement Techniques of Measurement - Scaling Techniques - Meaning - Types of Scales - Scale Construction Techniques.
 
UNIT-III
Sampling Design - Meaning - Concepts - Steps in Sampling - Criteria for Good Sample Design - Types of Sample Designs - Probability and Non-Probability Samples. Data Collection: Types of Data - Sources - Tools for Data Collection Methods of Data Collection – Constructing Questionnaire - Pilot Study - Case Study - Data Processing: Coding - Editing - and Tabulation of Data - Data Analysis.
 
UNIT-IV
Test of Significance: Assumptions about Parametric and Non-Parametric Tests. Parametric Test - T-test, F-Test and Z test - Non Parametric Test - U Test, Kruskal Wallis, Sign Test. Multivariate Analysis-Factor, Cluster, MDS, Discriminant Ananlysis. (NO Problems). SPSS and Its Applications.
 
UNIT-V
Interpretation - Meaning - Techniques of Interpretation - Report Writing: Significance - Report Writing: Steps in Report Writing - Layout of Report - Types of Reports - Oral Presentation - Executive Summary - Mechanics of Writing Research Report - Precautions for Writing Report - Norms for Using Tables, Charts and Diagrams - Appendix: Norms for Using Index and Bibliography.
BHU2016/MBA/2/06
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