Business Ethics & Global Business Environment

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Buy Latest Business Ethics & Global Business Environment Book for Mba 3rd Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

ISBN- 978-93-82249-84-9

Huma Zafar & Manisha Ojha

Bharathiar University, MBA, Third Semester

Syllabus

3.1: BUSINESS ETHICS AND

GLOBAL BUSINESS ENVIRONMENT

Unit-I

Business and Society - Social Responsibility - Environmental Pollution and Control. Business and Culture - Business and Government - Political System and its Influence on Business - Business Environment - The Concept and Significance - Constituents of Business Environment.

Unit-II

Managing Ethics - Frame Work of Organisational Ethic Theories and Sources, Ethics Across Cultures, Factors influencing Business Ethics, Ethical Decision Making, Ethical Values and Stakeholders, Ethics and Profit, Corporate Governance Structure of Boards, Reforms in Boards, Compensation Issues, Ethical Leadership for Improved Corporate Governance and better Business Education.

Unit-III

Introduction - The Globalisation of the World Economy – The Changing Nature of Indian and International Business - National Differences in Political, Legal and Culture- The Global Trade and Investment Environment- International Trade Theory: Introduction - An Overview of Trade Theory - Mercantilism -Absolute Advantage - Comparative Advantage - Heckscher-Ohlin Theory - The New Trade Theory - National Competitive Advantage – Porter’s Diamond.

The Revised Case for Free Trade - Development of the World - Trading System - WTO & Development of World Trade - Regional Grouping of Countries and its Impact.

Unit-IV

Foreign Direct Investment: Introduction - Foreign Direct Investment in the World Economy - Horizontal Foreign Direct Investment - Vertical Foreign Direct Investment. Benefits and Advantages to Host and Home Countries. The Global Monetary System, The Foreign Exchange Market: Introduction - The Functions of the Foreign Exchange Market.

Unit-V

The Strategy and Structure of International Business

The Strategy of International Business: Introduction - Strategy and the Firm - Profiting from Global Expansion - Pressures for Cost Reductions and Local Responsiveness - Strategic Choice.

Mode of Entry and Strategic Alliances: Introduction - Entry Modes - Selecting and Entry Mode - Strategic Alliances - Making Alliances Work, Exporting, Importing and Counter Trade: Introduction - The Promise and Pitfalls of Exporting - Improving Export Performance - Export and Import Financing - Export Assistance - Counter Trade.

Reference BHU2014/MBA/3/13

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