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Integrated Marketing Communication Book for MBA 3rd Semester
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  • Integrated Marketing Communication Book for MBA 3rd Semester
  • Integrated Marketing Communication Book for MBA 3rd Semester
  • Integrated Marketing Communication Book for MBA 3rd Semester

Integrated Marketing Communication

₹165.00
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Buy Latest Integrated Marketing Communication Book for Mba 3rd Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Saroj Kumar and Bhanu Prakash Verma

Quantity

MBA Bharathiar University, Third Semester
Syllabus
 

INTEGRATED MARKETING COMMUNICATION (PROMOTION MANAGEMENT)

Unit-I
Promotion Mix and Personal Selling: Promotion Mix Tools, Steps in Communication Process, Factors in Deciding Promotion Mix.
 
Personal Selling – Salesforce Design – Objectives, Strategy Six, Structure and Compension. Principles of Personal Selling – Salesmanship, Steps in Selling Process, Negotiation – Models, Strategy and Tactics, Customer Relationship Management. Evaluation of Personal Selling.
 
Unit-II
Advertising Management: Meaning, Objectives, Importance, Classification of Advertisement, Economic and Social Effects of Advertising, Organization of Advertising Department, Advertising Agency Management, Campaign Planning, Advertising Budget.
 
Unit-III
Advertising Media Management: Types – Print, Radio, TV, Cinema Outdoor and other forms – Advantages, Limitations, Availability, Media Rates, Media Planning and Scheduling.
 
Unit-IV
Advertising Creativity: Advertising Copywriting for Print and Broadcast Media – Principles, Styles, Advertising Visualization and Design, Production of Print, Broadcast and other Advertisements, Evaluation of Advertising.
 
Unit-V
Sales Promotion and Public Relations
Sales Promotion: Objectives, Tools, Planning, Implementation and Control, Evaluation of Sales Promotion.
 
Public Relations: Objectives, Tools, Media and Message, Evaluation of Public Relations. Case Analysis.
BHU2016/MBA/3/11
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