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Rural Marketing Book for MBA 3rd Semester Bharathiar University
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  • Rural Marketing Book for MBA 3rd Semester Bharathiar University
  • Rural Marketing Book for MBA 3rd Semester Bharathiar University
  • Rural Marketing Book for MBA 3rd Semester Bharathiar University

Rural Marketing

₹110.00
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Buy Latest Rural Marketing Book for Mba 3rd Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Saroj Kumar, Akshara Singh

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MBA Bharathiar University, Third Semester
Syllabus
 

RURAL MARKETING

Unit-I
Rural Economy – Policy Interventions, Reforms Diagnosis Challenges to Indian Marketer.
 
Unit-II
Rural Marketing – Introduction, Nature and Attractiveness, Rural vs. Urban Marketing.
 
Unit-III
Selecting and Attracting Markets – Introduction Segmentation – Concept, Degree, Guidelines and Bases, Targeting and Positioning.
 
Unit-IV
Product Strategy – Introduction, Classification, Significance, Scope. Product Mix, Competitive Product Strategies. Pricing Strategy – Introduction, Concepts, Significance, Objectives policy.
 
Unit-V
Promotion Strategy – Introduction, Exploring, Target Audience, Designing, Comparison Distribution Strategy – Introduction, Channels Old, New, Pragmatic, Approaches Covering Strategy.
BHU2016/MBA/3/12
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