Research Methods For Management

Buy Latest Research Methods for Management Book for Mba 2nd Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.

Dr. A.P. Muthulakshmi, Dr.  G. Jayanthi
ISBN–9789351638292
Research Methods for Management Book for Mba 2nd Semester Bharathiar University
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MBA, Semester–II, According to the syllabus of ‘Bharathiar University, Coimbatore’
Syllabus
 
2.6: RESEARCH METHODS FOR MANAGEMENT
 
 
UNIT-I
Research - Meaning - Scope and Significance - Types of Research - Research Process - Characteristics of Good Research - Scientific Method - Problems in Research - Identifying Research Problem – Concepts, Constructs and Theoretical Framework.
 
UNIT-II
Hypothesis: Meaning - Sources - Types - Formulation Research Design - Types - Case Study - Features of Good Design - Measurement - Meaning - Need Errors in Measurement - Tests of Sound Measurement Techniques of Measurement - Scaling Techniques - Meaning - Types of Scales - Scale Construction Techniques.
 
UNIT-III
Sampling Design - Meaning - Concepts - Steps in Sampling - Criteria for Good Sample Design - Types of Sample Designs - Probability and Non-Probability Samples. Data Collection: Types of Data - Sources - Tools for Data Collection Methods of Data Collection – Constructing Questionnaire - Pilot Study - Case Study - Data Processing: Coding - Editing - and Tabulation of Data - Data Analysis.
 
UNIT-IV
Test of Significance: Assumptions about Parametric and Non-Parametric Tests. Parametric Test - T-test, F-Test and Z test - Non Parametric Test - U Test, Kruskal Wallis, Sign Test. Multivariate Analysis-Factor, Cluster, MDS, Discriminant Ananlysis. (NO Problems). SPSS and Its Applications.
 
UNIT-V
Interpretation - Meaning - Techniques of Interpretation - Report Writing: Significance - Report Writing: Steps in Report Writing - Layout of Report - Types of Reports - Oral Presentation - Executive Summary - Mechanics of Writing Research Report - Precautions for Writing Report - Norms for Using Tables, Charts and Diagrams - Appendix: Norms for Using Index and Bibliography.
BHU2016/MBA/2/06
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