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Strategic Management Indian Global Context
Buy Latest Strategic Management Indian Global Context Book for Mba 4th Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.
Supriya Singh
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Buy Latest Strategic Management Indian Global Context Book for Mba 4th Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.
Supriya SinghMBA Bharathiar University, Fourth SemesterSyllabus STRATEGIC MANAGEMENT: INDIAN AND GLOBAL CONTEXT Unit-ICorporate Strategic Planning – Mission – Vision of the Firm – Development, Maintenance and the Role of Leader – Hierarchical levels of Planning – Strategic Planning Process. Strategic Management Practice in India. Competitive Advantage of Nations and its Implication on Indian Business. Unit-IIEnvironment Analysis and Internal Analysis of Firm: General Environment Scanning, Competitive and Environment Analysis – to Identify Opportunities and Threat – Assessing Internal Environment through Functional Approach and Value Chain –Identifying Critical Success Factors – To identify the Strength & weakness – SWOT Audit – Core Competence – Stockholders’ Expectations, Scenario – Planning – Industry Analysis. Unit-IIIStrategy Formulation: Generic Strategies – Grand Strategies – Strategies of Leading Indian Companies – The Role of Diversification – Limits – Means and Forms. Strategic Management for Small Organizations, Non-profit Organizations and Large Multi Product and Multiple Market Organizations. Unit-IVTools of Strategy: Planning and Evaluation: Competitive Cost Dynamics – Experience Curve – BCG Approach – Cashflow Implication – IA – BS Matrix – A.D. Littles Lifecycle Approach to Strategic Planning – Business Portfolio Balancing – Assessment of Economic Contribution of Strategy – Strategic Funds Programming. Unit-VStrategy Implication and Control: Various Approaches to Implementation of Strategy – Matching Organization Structure with Strategy – 7S Model – Strategic Control Process – DuPont’s Control Model and other Quantitative and Qualitative Tools – Balanced Scorecard – M.Porter’s Approach for Globalization – Future of Strategic Management.
BHU/MBA/4/01
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