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Research Methods For Management

Buy Latest Research Methods for Management Book for Mba 2nd Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.
Dr. A.P. Muthulakshmi, Dr. G. JayanthiISBN–9789351638292
₹210.00
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Buy Latest Research Methods for Management Book for Mba 2nd Semester in English language specially designed for BU ( Bharathiar University,Tamil Nadu) By Thakur publication.
Dr. A.P. Muthulakshmi, Dr. G. JayanthiISBN–9789351638292MBA, Semester–II, According to the syllabus of ‘Bharathiar University, Coimbatore’
Syllabus 2.6: RESEARCH METHODS FOR MANAGEMENT UNIT-IResearch - Meaning - Scope and Significance - Types of Research - Research Process - Characteristics of Good Research - Scientific Method - Problems in Research - Identifying Research Problem – Concepts, Constructs and Theoretical Framework. UNIT-IIHypothesis: Meaning - Sources - Types - Formulation Research Design - Types - Case Study - Features of Good Design - Measurement - Meaning - Need Errors in Measurement - Tests of Sound Measurement Techniques of Measurement - Scaling Techniques - Meaning - Types of Scales - Scale Construction Techniques. UNIT-IIISampling Design - Meaning - Concepts - Steps in Sampling - Criteria for Good Sample Design - Types of Sample Designs - Probability and Non-Probability Samples. Data Collection: Types of Data - Sources - Tools for Data Collection Methods of Data Collection – Constructing Questionnaire - Pilot Study - Case Study - Data Processing: Coding - Editing - and Tabulation of Data - Data Analysis. UNIT-IVTest of Significance: Assumptions about Parametric and Non-Parametric Tests. Parametric Test - T-test, F-Test and Z test - Non Parametric Test - U Test, Kruskal Wallis, Sign Test. Multivariate Analysis-Factor, Cluster, MDS, Discriminant Ananlysis. (NO Problems). SPSS and Its Applications. UNIT-VInterpretation - Meaning - Techniques of Interpretation - Report Writing: Significance - Report Writing: Steps in Report Writing - Layout of Report - Types of Reports - Oral Presentation - Executive Summary - Mechanics of Writing Research Report - Precautions for Writing Report - Norms for Using Tables, Charts and Diagrams - Appendix: Norms for Using Index and Bibliography.
BHU2016/MBA/2/06
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