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BASICS OF BUSINESS AND BUSINESS ENVIRONMENT
ISBN- 978-93-5163-957-2Dr. V. Rajesh and T. Shenbhaga Vadivu.
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ISBN- 978-93-5163-957-2Dr. V. Rajesh and T. Shenbhaga Vadivu.
Bharathiar University, BBA 1st First SemesterSyllabus Unit 1Business Basics: Nature and Purpose of Business – Characteristics of Business – Comparison among Business, Profession and Employment – Various Types of Industry – Compare Industry with Commerce – Forms of Business Organisation-Sole Traders, Partnership, Joint Hindu Family Firm - Joint Stock Companies - Cooperative Organisations - Public Utilities and Public Enterprises. Unit 2Business and Economic System – Capitalism, Socialism, Communism and Mixed Economy – Different Sectors of the Economy and Role of Businesses in it – Different Stakeholders of Business Firm – Factors of Production – Business Model Meaning & Example – Business Risks & Their Causes – Steps in Starting a Business – Entrepreneur. Unit 3Business Services – Goods & Services Distinguished – Banking, Insurance & Warehousing – Traditional Business to Newer e-Business – Benefits of Switching Over to Electronic Mode – Cautions to be Taken. Unit 4Business Environment: Concept, Characteristics of Environment. Environmental Analysis – Need & Diagnosis, Business Environment – Potential Competitors, Rivalry – External environment – Economic, Political & Legal Environment, Technological and Socio Cultural Environment, International Environment. Unit 5Liberalisation - Meaning - Privatization - Benefits & Pitfalls - Globalization – Meaning & Rationale for Globalization – Role of WTO & GATT – Trading Blocks in Globalization – Impact of Globalization on India. – Business & Society - Social Responsibilities of Business Towards Different Groups. Unit 1: Business Basics Unit 2: Business and Economic System Unit 3: Fundamentals of Business Services and E-Business Unit 4: Business Environment and Environmental Analysis Unit 5: Liberalisation, Privatization and Globalization Model Papers.
BHU2022 /BBA/1/02
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