Economics For Executives
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Dr. Saroj Kumar
ISBN-9789351637875
Bharathiar University, BBA, Second SemesterSyllabus: Bharathiar UniversityECONOMICS FOR EXECUTIVES UNIT-IObjectives of business firms - Profit Maximisation - Social responsibilities - Demand analysis - Law of Demand - Elasticity of demand. UNIT - IIProduction function - Factors of production - Laws of diminishing returns and Law of variable proportions. Cost and Revenue Curves - Break - even- point analysis. UNIT - IIIMarket structure and prices - Pricing under perfect Competition - Pricing under Monopoly – Price discrimination - Pricing under Monopolistic competition - Oligopoly. UNIT - IVPricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's Liquidity preference theory – Theories of Profit - Dynamic theory of Profit - Risk Theory - Uncertainty theory. UNIT - VGovernment and Business - Performance of public enterprises inIndia- Price policy in public utilities, Government measures to control Monopoly inIndia- MRTP Act.
BHU2022/BBA/2/01
82 Items
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- ISBN
- 9789351637875
- EAN13
- 9789351637875
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Dr. Saroj Kumar
ISBN-9789351637875