Economics For Executives

₹250.00

Tax excluded

Quantity

Dr. Saroj Kumar

ISBN-9789351637875

Bharathiar University, BBA, Second Semester
Syllabus: Bharathiar University
ECONOMICS FOR EXECUTIVES
 
UNIT-I
Objectives of business firms - Profit Maximisation - Social responsibilities - Demand analysis - Law of Demand - Elasticity of demand.
 
UNIT - II
Production function - Factors of production - Laws of diminishing returns and Law of variable proportions. Cost and Revenue Curves - Break - even- point analysis.
 
UNIT - III
Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly – Price discrimination - Pricing under Monopolistic competition - Oligopoly.
 
UNIT - IV
Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's Liquidity preference theory – Theories of Profit - Dynamic theory of Profit - Risk Theory - Uncertainty theory.
 
UNIT - V
Government and Business - Performance of public enterprises inIndia- Price policy in public utilities, Government measures to control Monopoly inIndia- MRTP Act.
BHU2022/BBA/2/01
88 Items
New product

16 other products in the same category: