Social Media Marketing mdu mba Third Semester

Syllabus

25IMSI203DS03

Social Media Marketing

UNIT-I

Introduction to Social Media Marketing: Definition and Purpose of Social Media Marketing (SMM), Importance of SMM in the Digital Landscape, Overview of Different Social Media Platforms and their Significance; Facebook Marketing: Creating and Managing a Facebook Business Page, Strategies for Engaging with the Audience on Facebook, Utilizing Facebook Advertising Tools and Creating Effective ad Campaigns

UNIT-II

LinkedIn Marketing: Leveraging LinkedIn for Business Marketing and Networking, Crafting a LinkedIn Marketing Strategy, Lead Generation Techniques and Content Strategy on LinkedIn Influencer Marketing: Understanding the Role of Influencers, Identifying and Collaborating with Influencers X Marketing: Developing Content Strategies for X, Utilizing X Advertising Tools for Promoting Businesses, Engaging with the Audience and Building Brand Presence on X

UNIT-III

YouTube Marketing: Optimizing Video Content, Promoting Businesses through YouTube ads and Sponsored Content, Monetization Strategies and Leveraging YouTube Analytics Email Marketing: Understanding Different Types of Email Marketing Tools, Building and Managing Mailing Lists for Effective Email Campaigns, Implementing Email Marketing Automation and Analyzing Email Deliverability Content Marketing and SEO: Introduction to Content Marketing and its Importance in SMM, Creating and Optimizing Content for Social Media Platforms, Overview of SEO Techniques for Improving Website Visibility and Google Rankings

UNIT-IV

Mobile Marketing: Exploring the Role of Mobile Devices in Marketing Strategies, Understanding Mobile Advertising and Engagement Techniques, Developing Mobile-specific Campaigns and Measuring Mobile Marketing ROI Emerging Trends and Web Analytics: Exploring New and Emerging Trends in Social Media Marketing, Understanding how to Leverage Trends Like Live Streaming, Augmented Reality, and Chatbots, Introduction to Web Analytics and Tools Like Google Analytics