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Product and Brand Management
₹155.00
Tax excluded
ISBN- 9789390031320
Author's Name-Dr. Saroj Kumar, Mrs. Tripti Singh Chowdhury
Module-I
Product Management: Emerging Indian Market and Relevance of Product Management, Concept of Product Management, Role of Product Manager, Product Oriented Organisation, Product Classification, Marketing of FMCG/FMCD Product, Product Mix and Line Decision, Product Market Strategy in Competitive Environment, New Product Development and Design, Identifying PLC Stages and Designing Suitable Marketing Strategy.
Module-II
Branding: Naming a Brand, Brand Association, Brand Image, Brand Relationship, Brand Identity, Brand Identity Prism, Brand loyalty, Brand Personality, Brand Life Cycle, Brand Positioning.
Module-III
Brand Management: Stages in Brand Building, Brand Strategy, Brand Architecture, Reasons for Success and Failure of Brand, Brand Equity and Valuation, Branding Ethics, Social Media Branding, Brand Rejuvenation.
BPUT2020/MBA/4/02
45 Items
New product