Entrepreneurship And Small Business Management

Unit No.

Unit Title

Contents

1

Entrepreneurial Perspective

·         Concept of Entrepreneur, Manager, Intrapreneur

·         Entrepreneur and Entrepreneurship

·         Meaning, Definition, Evolution.

·         Types of Entrepreneurs, Qualities and Functions of Entrepreneur.

·         Factors influencing Entrepreneurship: Psychological, Social, Economic and Environmental Factors.

·         Role of Entrepreneur in Growth and Development of the Small Business.

·         Problem of Unemployment and Importance of Wealth Creation.

2

Business Opportunity

Identification

·         Definition of Business, Industry & Commerce and their Interrelationship in today’s Environment.

·         Opportunity Search:

·         Divergent Thinking Mode: Meaning Objectives

·         Tools and Techniques: Environmental Scanning for Business Opportunity Identification.

·         Opportunity Selection:

·         Convergent Thinking Mode: Meaning, Objectives, Tools and Techniques: Market Survey

3

Management of MSMEs and

Sick Enterprises

·         Meaning, Objectives and Functions of MSMEs Challenges of MSMEs, Preventing Sickness in Enterprises – Specific Management Problems; Industrial Sickness in India – Symptoms, Process and Rehabilitation of Sick Units.

·         Financial Assistance for Small

·         Enterprise: Institutional:

a) Bank Loan

b) Angel Funding

c) Venture Funding

d) Self Employment Schemes of Government of Maharashtra.

e) Government Financial Institutions: Khadi and Village Industries Board (KVIB), Rajiv Gandhi UdyamiMitraYojana (RUGMY)

f) Prime Minister Employment Generation   Programme (PMEGP)

4

Study of

Women-founded

Start-ups in India and Entrepreneurs’ biography

·         UpasanaTaku, Anisha Singh, Sabina Chopra.

·         Azim H. Premji, Ratan Tata, DR. Shiva Nadar.