Managerial Economics

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Dr. Ranjna Rani & Dr. Manjry Sharma

BBA UP Unified Syllabus (UP State Universities), Fifth Semester
Syllabus
Unit-I
Nature and Scope – Nature and Scope of Managerial Economics, Its Relationship with other Subjects, Fundamental Economic Tools – Opportunity Cost Concept, Intermental Concept, Principle of Time Perspective, Discounting Principle and Equi-marginal Principle.
 
Unit-II
Demand Analysis – Concept and Importance of Demand and its Determinants, Income and Substitution Effects, Various Elasticities of Demand, Using Elasticities in Managerial Decisions, Revenue Concepts, Relevance of Demand Forecasting and Methods of Demand Forecasting.
 
Unit-III
Cost Concept – Various Cost Concepts and Classification, Cost Output Relationship in Short-Run and Long-Run Cost Curves. Economics and Diseconomies of Scale, Cost Control and Cost Reduction, Indifferent Curves.
 
Unit-IV
Pricing – Pricing Methods, Price and Output Decisions under Different Market Structures, Perfect Competition, Monopoly and Monopolistic Competition, Oligopoly.
 
Unit-V
Profit Management and Inflation – Profit, Functions of Profit, Profit Maximization, Break-Even Analysis.
 
Elementary Idea of Inflation.
UP/BBA/2019/5/06
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