Digital Marketing

Unit No.

Unit Title

Contents

1

Introduction to Digital

Marketing

·    Concept and Meaning of Digital Marketing, Digital Marketing Process

·    Meaning of Visibility, Increasing Visibility, Types of visibility, and Examples of Visibility.

·    Concept of Engagement, Visitors Engagement, its Importance and Examples of Engagement.

·    Bringing Targeted Traffic

·    Inbound and Outbound Marketing

·    Converting Traffic into Leads, Types of Conversion, Understanding Conversion Process

·    Tools of Digital Marketing

2

Planning and Structure

·    Creating Initial Digital Marketing Plan, Target Group Analysis, Inbound Vs Outbound Marketing,

·    Content Marketing, Understanding Traffic, Understanding Leads, Strategic Flow for Marketing Activities.

·    WWW, Domains, Buying a Domain, Website Language & Technology, Core Objective of Website and Flow,

·    One Page Website, Strategic Design of Home Page, Optimisation of Web sites, Design of WordPress web, SEO Optimisation, Introduction to Web Analytics, Web Analytics – Levels

3

Social Media Marketing

·    Introduction of Social Media Marketing, Procedure and Fundamentals of –

·    Facebook Marketing,

·    Google AdWords, YouTube Marketing,

·    Email Marketing - Content Writing

4

Computer Laboratory

Work

Digital Marketing (Also Known as Data-Driven Marketing) is an Umbrella Term for the Marketing of Products or Services Using Digital Technologies, Mainly on the Internet, but also Including Mobile Phones, Display Advertising, and Any Other Digital Medium. (UI and UX)

PPC Advertising With Google Ad-Words

Create Search Campaigns

Creating Display Campaign

Optimising Display Campaign

Remarketing Google Ad-words

Social Media Marketing like.....

·    Creating Search Engine Campaign Ads

·    Creating Display Campaign

·    Optimising Display Campaign

·    Creating Facebook Advertising Campaign and Other Social Media Campaign

·    Create Remarketing Campaign

·    PR, Digital Marketing, Event Management, Advertising, Packaging, Product Design, Trade Shows, Sponsorship etc. Usurers Interfere and Usurers Experience

·    Use of Marketing Communication Tools Effectively

·    Prepare the MARCOM Strategy