Digital Marketing (English Edition) for B.Com 4th Semester of U.P. State Universities

Unit

Topics

No. of Hours

I

Introduction of the Digital Marketing, Digital vs. Real Marketing, Digital Marketing Channels, Creating Initial Digital Marketing Plan, Content Management, SWOT Analysis, Target Group Analysis.

4

II

Web Design, Optimisation of Web Sites, MS Expression Web, Creating Web Sites, Seo Optimisation, Writing the SEO Content, Writing the SEO Content, Google Ad Words- Creating Accounts, Google Ad Words-Types.

6

III

Introduction to CRM, CRM Platform, CRM Models, CRM Strategy, Introduction to Web Analytics, Web Analytics-Levels, Introduction of Social Media Marketing, Social Media Marketing Plan, Facebook Ads, Creating Facebook Ads, Ads Visibility, Business Opportunities and Instagram Options, Optimisation of Instagram Profiles, Integrating Instagram with a Web Site and Other Social Network, Keeping up With Posts.

10

IV

Creating Business Accounts on YouTube, YouTube Advertising, YouTube Analytics, E-mail Marketing Campaign Analysis, Keeping up With Conversions, Digital Marketing Budgeting-Resource Planning, Cost Estimating, Cost Budgeting, Cost Control.

10