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Digital Marketing डिजिटल विपणन

Click below to Buy E-Book Edition:
Digital Marketing डिजिटल विपणन Book for UP B.COM 4th Semester in Bilingual. The book is published by Thakur Publication Pvt. Ltd. and is suitable for students enrolled in Purvanchal University Jaunpur, Chaudhary Charan Singh University Meerut, Bheem Rao Ambedkar University Agra, Mahatma Gandhi Kashi Vidyapeeth Varanasi, Deen Dayal Upadhyay University Gorakhpur, Rajju Bhaiyya State University Prayagraj, Rohilkhand University, Bareilly.
AUTHORS : Dr. Vishnu Shankar Agrahari , Anurag Sharma , Dr. Satish Kumar , Dr. Amar Deep Mishra
ISBN : 9789357551076
Tax excluded
Click below to Buy E-Book Edition:
Digital Marketing डिजिटल विपणन Book for UP B.COM 4th Semester in Bilingual. The book is published by Thakur Publication Pvt. Ltd. and is suitable for students enrolled in Purvanchal University Jaunpur, Chaudhary Charan Singh University Meerut, Bheem Rao Ambedkar University Agra, Mahatma Gandhi Kashi Vidyapeeth Varanasi, Deen Dayal Upadhyay University Gorakhpur, Rajju Bhaiyya State University Prayagraj, Rohilkhand University, Bareilly.
AUTHORS : Dr. Vishnu Shankar Agrahari , Anurag Sharma , Dr. Satish Kumar , Dr. Amar Deep Mishra
ISBN : 9789357551076
Syllabus
Course Code: C010403P
Digital Marketing
Unit |
Topics |
No. of Hours |
I |
Introduction of the Digital Marketing, Digital vs. Real Marketing, Digital Marketing Channels, Creating Initial Digital Marketing Plan, Content Management, SWOT Analysis, Target Group Analysis. |
4 |
II |
Web Design, Optimisation of Web Sites, MS Expression Web, Creating Web Sites, Seo Optimisation, Writing the SEO Content, Writing the SEO Content, Google Ad Words- Creating Accounts, Google Ad Words-Types. |
6 |
III |
Introduction to CRM, CRM Platform, CRM Models, CRM Strategy, Introduction to Web Analytics, Web Analytics-Levels, Introduction of Social Media Marketing, Social Media Marketing Plan, Facebook Ads, Creating Facebook Ads, Ads Visibility, Business Opportunities and Instagram Options, Optimisation of Instagram Profiles, Integrating Instagram with a Web Site and Other Social Network, Keeping up With Posts. |
10 |
IV |
Creating Business Accounts on YouTube, YouTube Advertising, YouTube Analytics, E-mail Marketing Campaign Analysis, Keeping up With Conversions, Digital Marketing Budgeting-Resource Planning, Cost Estimating, Cost Budgeting, Cost Control. |
10 |
पाठ्यक्रम
ब्वनतेम ब्वकमरू ब्010403च्
डिजिटल विपणन
इकाई विषय घंटों की संख्या
प् डिजिटल विपणन का परिचय, डिजिटल बनाम वास्तविक विपणन, डिजिटल विपणन चैनल, प्रारंभिक डिजिटल विपणन योजना बनाना, कंटेंट प्रबंधन, स्वाॅट विश्लेषण, लक्ष्य समूह विश्लेषण। 4
प्प् वेब डिजाइन, वेब साइटों का अनुकूलन, एमएस एक्सप्रेशन वेब, वेब साइट बनाना, एसईओ अनुकूलन, एसईओ कंटेंट लिखना, गूगल ऐडवर्ड्स- अकाउंट बनाना, गूगल ऐडवर्ड्स-प्रकार। 6
प्प्प् सी.आर.एम. का परिचय, सीआरएम प्लेटफॉर्म, सीआरएम मॉडल, सीआरएम रणनीति, वेब विष्लेषिकी का परिचय, वेब विष्लेषिकी-स्तर, सोशल मीडिया विपणन का परिचय, सोशल मीडिया विपणन योजना, फेसबुक विज्ञापन, फेसबुक विज्ञापन बनाना, विज्ञापन दृश्यता, व्यावसायिक अवसर तथा इंस्टाग्राम विकल्प, इंस्टाग्राम प्रोफाइल का अनुकूलन, इंस्टाग्राम को एक वेब साइट तथा अन्य सोशल नेटवर्क के साथ एकीकृत करना, पोस्ट का स्वामित्व। 10
प्ट यूट्यूब पर व्यवसायिक अकाउंट बनाना, यूट्यूब विज्ञापन, यूट्यूब विश्लेषिकी, ई-मेल विपणन अभियान विश्लेषण, रूपांतरणों को ध्यान में रखना, डिजिटल विपणन बजट-संसाधन योजना, लागत अनुमान, लागत बजट, लागत नियंत्रण । 10