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All Home --MBA ---Uttar Pradesh | MBA | ----D.El.Ed. Books Online -----Haryana D.El.Ed Books ------D.EL.ED 1st Year Books (Haryana) ------D.EL.ED 2nd Year Books (Haryana) -----Uttar Pradesh D.El.Ed Books ------1st Sem U.P D.EL.ED(BTC) Books ------2nd Sem U.P D.EL.ED (BTC) Books ------3rd Semester U.P D.EL.ED(BTC) Books ------4th Sem U.P D.EL.ED (BTC) books -----Madhya Pradesh D.El.Ed Books ------D.EL.ED 1st Year Books ( Madhay Pradesh) ------D.EL.ED 2nd Year Books (Madhay Pradesh) -----Bihar D.El.Ed Books ------D.EL.ED 1st Year Books ------D.EL.ED 2nd Year Books -----Jharkhand D.El.Ed Books ------D.EL.ED 1st Year Books JAC ------D.EL.ED 2nd Year Books ----Dr. A.P.J. Abdul Kalam Technical University | AKTU | -----First Sem | MBA | AKTU -----Second Sem | MBA | AKTU -----Third Sem | MBA | AKTU -----Fourth Sem | MBA | AKTU ---Madhya Pradesh | MBA | ----Barkatullah University | MBA | -----First Sem | MBA | Barkatullah University -----Second Sem | MBA | Barkatullah University -----Third Sem | MBA | Barkatullah University -----Fourth Sem | MBA | Barkatullah University ---Haryana ----Maharshi Dayanand University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Kurukshetra University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Karnataka ----Bangalore University -----First sem -----Second sem -----Third sem -----Fourth sem ----Visvesvaraya Technological University -----First sem -----Second sem -----Third sem -----Fourth sem ----Bengaluru City University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Bengaluru North University (BNU ) -----First Sem -----Second Sem ---Tamil Nadu ----Anna University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Bharathiar University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Maharashtra ----University of Pune -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Nagpur University (RTMNU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Dr. Babasaheb Ambedkar Marathwada University (BAMU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Shivaji University, Kolhapur (SUK) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Andhra Pradesh ----JNTU Anantapur -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----JNTU Kakinada -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ----Andhra University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Kerala ----A P J Abdul Kalam Technological University (KTU) -----First Semester -----Second Semester -----Third Semester -----Fourth Semester ---Punjab ----I.K.Gujral Punjab Technical University (PTU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Rajasthan ----Rajasthan Technical University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Odisha ----Biju Patnaik University of Technology -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---West Bengal ----Maulana Abul Kalam Azad University of Technology (WBUT) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Third Sem ---Gujarat ----Gujarat Technological University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Uttarakhand ----Uttarakhand Technical University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem ---Delhi ----Guru Gobind Singh Indraprastha University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem --BBA ---Uttar Pradesh ----University of Lucknow -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Dr. Bhimrao Ambedkar University, Agra -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----BBA Books of UP State Universities -----First Semester -----Second Semester -----Third Semester -----Fourth Semester -----Fifth Semester -----Sixth Semester ----Chaudhary Charan Singh University, Meerut/Maa Shakambhari University, Saharanpur -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Semester -----Sixth Semester ----Dr. A.P.J. Abdul Kalam Technical University | AKTU | -----First Sem -----Second Sem -----Third Semester ---West Bengal ----MAKAUT University -----Fifth Semester -----First Sem -----Second Sem -----Fourth Sem -----Third Sem ---Delhi ----Guru Gobind Singh Indraprastha University -----first Semester -----second semester -----Third Semester -----Fourth Sem -----Fifth Sem -----Sixth Sem ---Madhya Pradesh ----Madhya Pradesh (Department Of Higher Education) -----First Year ------English ------Bilingual -----Second Year ------English ------Bilingual ---Haryana ----Kurukshetra University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Maharshi Dayanand University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ---Karnataka ----Rani Channamma University Belagavi -----First Sem -----Second Sem -----Third Sem -----Fouth Sem -----Fifth Sem -----Sixth Sem ----Karnatak University, Dharwad -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Bangalore University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Karnataka State HEC (NEP2020 Syllabus) -----First Semester -----Second Semester -----Third Semester -----Fourth Semester -----Fifth Sem -----Sixth Sem ----Bengaluru City University -----First Semester -----Second Semester ---Tamil Nadu ----Bharathiar University -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----University of Madras -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ---Maharashtra ----Savitribai Phule Pune University (SPPU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Rashtrasant Tukadoji Maharaj Nagpur University (RTMNU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ---Andhra Pradesh ---Punjab ----Punjab Technical University (PTU) -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Punjabi University, Patiala -----First Sem -----Second Sem -----Third Sem ---Rajasthan ----University of Rajasthan -----Part- I -----Part- II -----Part- III -----Fourth Sem -----Fifth Semester -----Sixth Semester ---U.P. 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State University -----First Sem -----Second Sem -----Third Semester -----Fourth Semester -----Fifth Semester -----Sixth Semester ----Veer Bahadur Singh Purvanchal University, Jaunpur -----First Sem -----Second Sem -----Kunji ------First Sem ------Second Sem ----Chaudhary Charan Singh University, Meerut -----First Sem ------English ------Hindi ----Dr. Bhimrao Ambedkar University, Agra -----First Sem -----Second Sem ----Chhatrapati Shahu Ji Maharaj University, Kanpur -----First Sem -----Second Sem ----Mahatma Jyotiba Phule Rohilkhand University, Bareilly -----First Sem -----Second Sem ----Mahatma Gandhi Kashi Vidyapith, Varanasi -----First Sem -----Second Sem ----Dr. Ram Manohar Lohia Avadh University, Ayodhya -----First Sem -----Second Sem ----Deen Dayal Upadhyaya Gorakhpur University -----First Sem -----Second Sem ----Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj -----First Sem -----Second Sem ---Uttrakhand State Universities (NEP 2020 common minimum syllabus) ----BBA -----First semester ---UOR (Jaipur) NEP-2020 ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ---Haryana (NEP-2020) ----First Sem ----Second Sem ---BBA (CA),B.Com (CA) ----Pune -----First Sem -----Second Sem -----Third Sem --BCA ---UP State Universities ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem ---University of Pune ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem ---I.K.Gujral Punjab Technical University (PTU) ----First Sem ----Second Sem ----Third Sem ----Fourth Sem ----Fifth Sem ----Sixth Sem ----Other ---University of Rajasthan ----Part I ----Part II ----Part III ---Rashtrasant Tukadoji Maharaj Nagpur University ----EVEN SEMESTER ----ODD SEMESTER ---Uttar Pradesh NEP2020 ----Chhatrapati Shahu Ji Maharaj University, Kanpur -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Chaudhary Charan Singh University, Meerut -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----University of Lucknow -----First Sem -----Second Sem -----Third Sem -----Fourth Sem -----Fifth Sem -----Sixth Sem ----Mahatma Gandhi Kashi Vidyapith ----PRSU ,Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj NEP2020 -----First Sem ---University of Rajasthan ,Jaipur (According to NEP-2020) ----First Sem ----Second Sem ----Third Sem ---BCCA (B. 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State Universities ----B.Com 1st semester Books -----English Edition B.com 1st Sem -----Bilingual Edition B.Com 1st Sem ----B.Com 2nd Sem Books in Hindi and English -----B.com 2nd sem English books for UP State universities -----B.Com 2nd Sem Hindi Books (Bilingual) for UP State Universities -----Hindi ----B.Com 3rd Sem Books for UP State Universities -----Bilingual Format B.Com 3rd Sem -----B.Com 3rd sem English Books for UP State Universities ----B.com 4th Sem Books In Hindi & English UP State -----B.com 4th sem English Books of UP State Universities -----Bilingual Edition B.Com 4th Sem ----B.com 5th Sem Books In Hindi & English UP State -----English -----Bilingual ----B.com 6th Sem Books In Hindi & English UP State -----English -----Bilingual ----Veer Bahadur Singh Purvanchal University, Jaunpur -----First Sem ------English ------Hindi ----Chaudhary Charan Singh University, Meerut -----First Sem ------English ------Hindi ----Chhatrapati Shahu Ji Maharaj University, Kanpur -----First Sem -----Second Sem ----Dr. Bhimrao Ambedkar University, Agra -----First Sem -----Second Sem ----Mahatma Gandhi Kashi Vidyapith, Varanasi -----First Sem -----Second Sem ----Deen Dayal Upadhyaya Gorakhpur University -----First Sem -----Second Sem ----Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj -----First Sem -----Second Sem ----Dr. Ram Manohar Lohia Avadh University, Ayodhya -----First Sem -----Second Sem ----Mahatma Jyotiba Phule Rohilkhand University, Bareilly -----First Sem -----Second Sem ---Madhya Pradesh ----Madhya Pradesh (Department Of Higher Education) -----First Year ------English ------Bilingual -----Second Year ------English ------Bilingual ---Uttarakhand ----Uttarakhand State Universities -----First Sem -----Second Sem -----Third Sem ---BIHAR ----First Sem -----ENGLISH -----Bilingual ----Second Sem -----English -----Bilingual ----Third Sem -----English -----Bilingual ----Fourth Sem ----Fifth Sem ----Sixth Sem ---University of Rajasthan (Jaipur) NEP ----First Sem -----English -----Bilingual ----Second Sem -----English -----Bilingual ----Third Sem -----English -----Bilingual ----Fourth Sem -----English -----Bilingual --M. 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State Universities -----English -----Bilingual ---Veer Bahadur Singh Purvanchal University, Jaunpur ----First Sem -----English -----Hindi ----Second Sem ---University of Lucknow ----First Sem -----Bilingual ----Second Sem -----Bilingual -----English ----Third Sem -----English -----Bilingual ---Chaudhary Charan Singh University, Meerut ----First Sem ---Madhya Pradesh ----Madhya Pradesh (NEP2020 Department Of Higher Education) -----First Year ------English ------Bilingual -----Second Year ---Chhatrapati Shahu Ji Maharaj University, Kanpur ----First Sem ----Second Sem ---Dr. Bhimrao Ambedkar University, Agra ----First Sem ----Second Sem ---Mahatma Gandhi Kashi Vidyapith, Varanasi ----First Sem ----Second Sem ---DEEN DAYAL UPADHYAYA GORAKHPUR UNIVERSITY ----First Sem ---Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj ----First Sem ---Dr. Ram Manohar Lohia Avadh University, Ayodhya ----First Sem ----Second Sem ---Mahatma Jyotiba Phule Rohilkhand University, Bareilly ----First Sem ----Second Sem ---Uttarakhand State Universities ----First Semester -----Bilingual ----Second Semester ---B.Sc. 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Abdul Kalam Technical University, Lucknow ( AKTU ) ----First Sem ----Second Sem --TRADING --LL.B ---5 Year course All Semester ----First Sem ----Second Sem ----Third Sem ----Seven Sem ---3 Year Course All Semester ----First Sem ----Second Sem ----Third Sem
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Consumer Behaviour

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ISBN- 978-93-5480-358-1

AUTHORS- Beena V S, Er. Chlppy R S

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ISBN- 978-93-5480-358-1

AUTHORS- Beena V S, Er. Chlppy R S

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Syllabus

20MBA255: Consumer Behaviour

Module 1

Introduction to Consumer Behaviour: Consumer Behaviour-Scope and Application of Consumer Behaviour, Evolution of Consumer Behaviour as a Field of Study and its Relationship with Marketing, The Interdisciplinary Nature of Consumer Behaviour.

Market Research and Consumer Behaviour: Approaches to Consumer Behaviour Research, Quantitative Research, Qualitative Research;

Market Segmentation and Positioning: Demographics and Market Segmentation, Lifestyle and Psychographic Segmentation, Usage Segmentation, Benefit Segmentation, Product Positioning

Module 2

Environmental Influence on Consumer Behaviour: Culture, Subcultures, Social Class, Reference Groups, Opinion leadership- Dynamics of Opinion Leadership Process - Measurement of Opinion Leadership - Traits and Characteristics of Opinion Leaders -Relevance of Opinion Leadership for a Marketer, Celebrity Endorsement, Family

Individual Determinants of Consumer Behaviour: Consumer’s Needs & Motivation, Emotions and Mood, Consumer Involvement, Consumer Learning, Personality, Self-concept and Self-image, Consumer Perception, Risk and Imagery.

Module 3

Consumer Attitude Formation and Change: Structural Models and Theories, Attitude Formation, Strategies of Attitude Change.

Consumer Decision Making Process: Problem Recognition- Search and Evaluation – Purchasing Process- Post Purchase Behaviour; Buying Motives, Buying Roles, Types/levels of Consumer Decision Making, Perspectives to Consumer Decision Making, Online Buying Behavior

Module 4

Diffusion of Innovation: Diffusion Process, Adoption Process, Categories of Adopters, Consumer Innovators, Profile of Consumer Innovator, Buying Decision Process Towards New Products.

Module 5

Models of Consumer Behaviour: The Economic Model, Learning Model, Psychoanalytic Model, The Sociological Model, The Howard Sheth Model, The Nicosia Model, EBM Model, Consumer Black Box Model

KTU2022/MBA/3/15
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