Categories
- Pharmacy
-
Nursing
-
MBA
-
BBA
- U.P. State University
- Veer Bahadur Singh Purvanchal University, Jaunpur
- Chaudhary Charan Singh University, Meerut
- Dr. Bhimrao Ambedkar University, Agra
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
-
BCA
- UP State Universities
- University of Pune
- I.K.Gujral Punjab Technical University (PTU)
- University of Rajasthan
- Rashtrasant Tukadoji Maharaj Nagpur University
- Uttar Pradesh NEP2020
- University of Rajasthan ,Jaipur (According to NEP-2020)
- BCCA (B. Com - Computer Science)
- Haryana
- West Bengal
- BBA (CA)
- PUNE BCA (Sci,Commerce)/B.Com (CA)
- Dr. A. P. J. Abdul Kalam Technical University, Lucknow ( AKTU )
- MCA
-
B Ed
- Lucknow University B.Ed Books
- Chaudhary Charan Singh University/Maa Shakambhari University, Saharanpur
- Dr Bhim Rao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapeeth, Varanasi
- Chhatrapati Shahu Ji Maharaj University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj (PRSU)
- Mahatma Jyotiba Phule Rohilkhand University(Mjpru), Bareilly
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Bundelkhand University, Jhansi
- B.A,B.ed
- B.Sc, B.ed
- Deen Dayal Upadhyaya Gorakhpur University
- Veer Bahadur Purvanchal University (VBPU)
- Maharaja Suhel Dev State University ,Azamgarh (MSDSU)
- Raja Mahendra Pratap Singh State University, Aligarh (RMPSSU)
- Barkatullah Vishwavidyalaya (Bhopal)
- Jiwaji University (Gwalior)
- Vikram University (Ujjain)
- Dr. Harisingh Gour University (Sagar)
- Devi Ahilya Vishwavidyalaya (Indore)
- Rani Durgavati Vishwavidyalaya (Jabalpur)
- Awadhesh Pratap Singh University (Rewa)
- Maharaja Chhatrasal Bundelkhand University (Chhatarpur)
- D. EL. ED
- TET
-
B Com
-
B Sc
- B.Sc. U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Madhya Pradesh
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- DEEN DAYAL UPADHYAYA GORAKHPUR UNIVERSITY
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Uttarakhand State Universities
- B.Sc. Bihar Universities Common Syllabus NEP
- University of Rajasthan (Jaipur)
- Haryana
-
Bachelor of Arts [B.A.]
- B.A. Of U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Madhya Pradesh
- Uttarakhand
- Bihar
- University of Rajasthan (Jaipur Syllabus as Per NEP2020)
- Haryana NEP-2020
- B Tech
- LLB
- SWA Education
Brand Management

ISBN- 978-93-5480-367-3
AUTHORS- Prof. (DR.) C.K. Madhusoodhanan, Anish John A
Tax excluded
ISBN- 978-93-5480-367-3
AUTHORS- Prof. (DR.) C.K. Madhusoodhanan, Anish John A
Syllabus
20MBA267: Brand Management
Module 1
Introduction to Brand Management: Brand, Brand Elements, Branding Challenges and Opportunities; Brand Equity Concepts; Brand Concepts: Brand Value, Brand Identity, Brand Personality, Brand Image; Strategic Brand Management Process.
Brand Strategy Decisions: Sustaining a Brand Long-Term, Branding at Different Stages of Market; Brand Architecture, Multi-Brand Portfolio.
Module 2
Managing Brand Equity: Choosing Brand Elements to Build Brand Equity –Building a Strong Brand: The Four Steps of Brand Building, Customer Based Brand Equity – Understanding and Measuring Brand Equity Using Aaker, Keller, Kapferer, Young and Rubicum, Interbrand Methodologies (Methods of Brand Valuation); Monitoring Brands; Sources of Brand Equity (Brand Awareness, Brand Personality, Brand Loyalty, Perceived Quality, Brand Associations); The Brand Report Card; Managing Brand Extensions.
Module 3
Identifying and Establishing Brand Positioning and Values: Sources of Brand Equity, Identifying and Establishing Brand Positioning, Defining a Brand Mantra, Brand Repositioning; Brand Resonance and the Brand Value Chain.
Planning & Implementing Brand Marketing Programs: Criteria for Choosing Brand Elements, Options & Tactics for Brand Elements, Use of Integrated Marketing Communication for Brand Building, Leveraging Secondary Brand Associations to Brand building.
Module 4
Measuring & Interpreting Brand Performance: Developing A Brand Equity Measurement & Management System, Measuring Sources of Brand Equity & Outcome of Brand Equity; Measures – The Brand Equity Ten, Brand Value Based upon Future Earnings.
Growing and Sustaining Brand Equity: Designing and Implementing Branding Strategies, Launching Brand Extensions Products, Co-branding; Brand Revitalising; Brand Systems Audit.
Module 5
Managing Brands Across Geographical Boundaries: Global Branding Strategies – Global brand planning process, Creating Cross-Country Synergy; Special Branding Categories: Service Brands, Private Labels, Industrial Brands, Luxury Brands, Heritage Brands, Internet Brands, TOM (Top of Mind Recall) Brands; Brand Building in Indian Context; Brand Building on the Web, E-Branding, Online vs. Offline Brand Building.
8 other products in the same category:
Your review appreciation cannot be sent
Report comment
Report sent
Your report cannot be sent
Write your review
Review sent
Your review cannot be sent