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Understanding Human Behaviour
Dr. Roshan Lal
₹75.00
Tax excluded
BBA, KurukshetraUniversity, Third Semester
SyllabusBBA-201: Understanding Human BehaviourUnderstanding Human Behaviour: Nature, Meaning; Approaches for Studying Human Behaviour: Behavioural Approach, Cognitive Approach, Psychoanalytic Approach. Personality: Nature and Meaning, Theories of personality- Trait Theory, Psychoanalytic Theory, Social Learning Theory. Emotions: Nature and Meaning, Physiological Responses in Emotions, Theories of Emotions. Motivation: Nature and Meaning, Theories of Motivation-Maslow’s Hierarchy of Needs, Theory X and Y, Two Factor Theory. Perception-Nature and Meaning, Laws of Perceptual Organization, Attention and Perception. Learning-Nature and Meaning, Theories of learning-Classical conditioning, Operant conditioning, Memory and Forgetting.
SyllabusBBA-201: Understanding Human BehaviourUnderstanding Human Behaviour: Nature, Meaning; Approaches for Studying Human Behaviour: Behavioural Approach, Cognitive Approach, Psychoanalytic Approach. Personality: Nature and Meaning, Theories of personality- Trait Theory, Psychoanalytic Theory, Social Learning Theory. Emotions: Nature and Meaning, Physiological Responses in Emotions, Theories of Emotions. Motivation: Nature and Meaning, Theories of Motivation-Maslow’s Hierarchy of Needs, Theory X and Y, Two Factor Theory. Perception-Nature and Meaning, Laws of Perceptual Organization, Attention and Perception. Learning-Nature and Meaning, Theories of learning-Classical conditioning, Operant conditioning, Memory and Forgetting.
KUK/BBA/3/06
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