Micro Business Environment

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Dr. Ranjeet Verma & Gaurav Kochhar

BBA, KurukshetraUniversity, Third Semester
Syllabus
BBA-202: MICRO BUSINESS ENVIRONMENT 
Note: There will be eight questions in all. A candidate is required to attempt five questions including the question no. 1 which is compulsory. Question no. 1 will comprise of six short answer questions. All questions shall carry equal marks.
 
Business Environment: Concept, Nature and Significance. Economic, Social, Political Forces affecting Business Operations & Growth. Types of Business Environment. Environmental Scanning. Risk in Business Environment- Country Risk and Political Risk.
 
Economic Systems: Capitalism, Socialism & Mixed Economy. Economic Planning inIndia: Objectives, Strategy and Problems. Impact of Economic Planning inIndia.
 
Economic Roles of Government: Regulatory Role, Promotional Role, Entrepreneurial Role, Planning Role, Economic Role in Indian Context. The Constitutional Environment and State Intervention in Business.
 
Social Responsibility of Business: concept, rationale, dimensions and its disclosure by Indian business. Professionalisation and business ethics.
 
Competitive Environment of Business with Reference to MRTP Act and Competition Act.
KUK/BBA/3/05
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