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Export Marketing
Dr. Prashant Madan & Dr. Manish Shrivastava
₹100.00
Tax excluded
BBA,University of Rajasthan, Sixth Semester
SyllabusUnit-IExporting Marketing: Meaning, Importance, Scope, Export Market Research, Forms, Types of Export Organisation. Unit-IIMarketing Mix for Export Marketing: Product Planning for Export, Pricing for Exports, Channels of Distribution, The Agency Control Personnel Selling. Unit-IIIAdvertising for Experts: Participation in Trade Fair and Exhibitions, Export Procedure inIndia, Export Documentation inIndia. Unit-IV Major Organisations and Policies (Government and Private): Facilitating and Promoting Export fromIndia (Their elementary knowledge) Functions and Evaluation of UNCTAD and GATT. Unit-VGlobal Marketing Environment: Concept, Signifance and Scope of Global Marketing, Internal and External Environment, Information Systems, Export Procedure, Future Prospects of Export Marketing.
SyllabusUnit-IExporting Marketing: Meaning, Importance, Scope, Export Market Research, Forms, Types of Export Organisation. Unit-IIMarketing Mix for Export Marketing: Product Planning for Export, Pricing for Exports, Channels of Distribution, The Agency Control Personnel Selling. Unit-IIIAdvertising for Experts: Participation in Trade Fair and Exhibitions, Export Procedure inIndia, Export Documentation inIndia. Unit-IV Major Organisations and Policies (Government and Private): Facilitating and Promoting Export fromIndia (Their elementary knowledge) Functions and Evaluation of UNCTAD and GATT. Unit-VGlobal Marketing Environment: Concept, Signifance and Scope of Global Marketing, Internal and External Environment, Information Systems, Export Procedure, Future Prospects of Export Marketing.
UOR/BBA/6/04
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