Research Methodology for Management | MBA 2nd Sem | Andhra University

Buy Latest Research Methodology for Management Book for Mba 2nd Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By Thakur publication.

Authors - Pravesh Kumar Singh & Mohd. Farook Azam

ISBN - 9789382249566

Research Methodology for Management Book for MBA 2nd Semester Andhra Pradesh
₹230.00

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AndhraUniversity, MBA, Second Semester
Syllabus
 
 
(CP 4) RESEARCH METHODOLOGY FOR MANAGEMENT
 
Unit-I
Meaning and Importance of Research – Research Process – Types of Research – Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.
 
Unit-II
Research Design – Exploratory Research – Descriptive Research – Casual Research – Sampling and Sampling Design – Sampling Methods – Simple Random Sampling – Stratified Sampling – Systematic Sampling – Cluster Sampling – Multistage Sampling, Non – Probability Sampling – Convenience Sampling – Judgement Sampling – Quota Sampling.
 
Unit-III
Data Collection – Primary and Secondary Data – Designing of Questionnaire – Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale – Guttman Scale – Likert Scale – Schematic Differential Scale.
 
Unit-IV
Editing – Coding – Classification of Data – Tables and Graphic Presentation – Preparation and Presentation of Research Report.
 
Unit-V
Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for Randomness – Sign Test – Median Test – Multivariate Analysis – Multiple Regression Analysis – Concepts and Application of Discriminate Analysis and Factor Analysis.
 
 
AU2017/MBA/2/04
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