E-Business | MBA 2nd Sem | Andhra University

E-Business Book for MBA 2nd Semester Andhra University
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Buy Latest E-Business  Book for Mba 2nd Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By Thakur publication.

AUTHORS- Dr. Saroj Kumar , Pravesh Kumar Singh

AndhraUniversity, MBA, Second Semester
Syllabus
E–BUSINESS
 
Unit-I
Introduction – Traditional Business vs. E-Business - E-Business,
E-Commerce, E-Marketing and M-Commerce –Internet, WWW and Evolution of E-Business – Growth of E-Business in India.
 
Unit-II
Infrastructure for E-Business – Internet Protocals, Web-Based Clint/Server, Internet Security, Media Convergence, Multimedia –Architectural Framework for E- Business – WWW as the Architecture.
 
Unit-III
E-Business Models based on Relationship of Transaction Parties and based on Relationship of Transaction Types – E-Business for Service Industry – Travel and Tourism, Employment Placement, Real Estate, Stocks Trading, Publishing - Mobile Commerce through different Apps.
 
Unit-IV
E-Payment Systems – Classification of Payment Systems – Risk and
E-Payment Systems – E-Security – Privacy, Integrity, Authentication, Non Repudiation, Technical Attacks and Non Technical Attacks.
 
Unit-V
E-Advertisement - E-Business Strategies and Implementation –
E-Supply Chain Management – Legal Ethical Issues of E-Business.
 
 
AU2020/MBA/2/05
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