Research Methodology | MBA 2nd Sem | SUK

UNIT 1

a) Theory:

Research Fundamentals: (a) Meaning, Objectives & Motivation in Research. Types of Research – Research Approach. Research Process (Identification of Research/Management Problem –, Research Question, Statement of a Research Problem), Distinction Between Management Problem and Managerial Research Problems - Relevance & Scope of Research in Management.

10 Hours

b) Practical:

(b) Enlist Number of Contemporary Social and Managerial Problems for Which Research is Required. Enlist Questions Raised out of Every Social and Managerial Problem. Discuss the Research Issues/Problems in Class for Better Comprehension. Prepare Statement of a Research Problem for Every Social and Managerial Problems Enlisted.

5 Hours

UNIT 2

a) Theory:

Research Design: (a) Features of Good Design, Types of Research Design, Sampling Design Steps in Sample Design Characteristics of a Good Sample Design, Random Samples & Nonrandom Sampling Design, Determining Size of Sample. Statistical Design. Measurement & Scaling Techniques- Measurement Scales, Errors in Measurement. Scaling Technique. Hypothesis – Concept, Definition, Types of Hypothesis, Features of Good Hypothesis.

10 Hours

b) Practical:

(b) Select Any One Statement of Research Problem Out of Above Enlisted Social or Managerial Problems and Prepare a Detailed Research Design. Design the Research for Small Sample Size.

5 Hours

UNIT 3

a) Theory: 

Data Collection and Analysis: (a) Methods of Data Collection, Primary Data – Schedule and Questionnaire. Construction of Schedule and Questionnaire Align With Objectives Framed. Collection of Secondary Data. Processing and Analyzing Data – Descriptive Analysis (Mean, Mode, Median, Standard Deviation, and Variance Analysis) Inferential Analysis (‘t’ test, Chi- Square Test, F test), Testing of Hypothesis – Procedure for Hypothesis Testing. Parametric and Non Parametric Test of Hypothesis. Confidence Level. Use of Ms-Excel and SPSS for Data Analysis – Descriptive and Inferential Statistics.

10 Hours

b) Practical:

(b) Design Schedule Align With Hypothesis and Objectives Framed. Collect Data of Minimum 30 Samples. Feed Data into Ms-Excel Import the Same into SPSS. Process the Data to Test Hypothesis and to Suffice set Objectives.

5 Hours

UNIT 4

a) Theory:

Interpretation and Report Writing: (a) Interpretation of Data, Techniques of interpretation, Report Writing, Layout of a Project Report.

10 Hours

b) Practical: 

(b) Prepare a Comprehensive Report of Research Under Study. Use Layout of Project Report Containing Five Chapters for Righting a Report.

5 Hours