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Marketing Management | MBA 2nd Sem | Andhra University

Buy Latest Marketing Management Book for Mba 2nd Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By Thakur publication.
Authors - Tripti Singh Chowdhury & Amit Kumar
ISBN - 9789382249504
₹250.00
Tax excluded
Buy Latest Marketing Management Book for Mba 2nd Semester in English language specially designed for AU ( Andhra University , Andhra Pradesh) By Thakur publication.
Authors - Tripti Singh Chowdhury & Amit Kumar
ISBN - 9789382249504
AndhraUniversity, MBA, Second SemesterSyllabus (CP 1) MARKETING MANAGEMENT Unit-IImportance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing Environment; Marketing and Customer Value – Industrial Marketing, Services Marketing, Global Marketing. Unit-IIMarketing Information System and Marketing Research; Consumer Behaviour and Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting. Unit-IIIDevelopment of Marketing Offerings Strategy – New Product Development – Product line and Decisions – Product-mix–Product Differentiation – Product Life Cycle Management - Brand Management – Packaging. Unit-IVPricing Strategies and Programs; Setting the Price – Adapting the Price – Initiating Response to Price Changes - Delivering Value: Designing and Managing Value Networks – Channels of Distribution. Unit-VCommunicating Value: Designing and Managing Marketing Communications – Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations: Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct Marketing etc. Case Study is compulsory in all Units.
AU2017/MBA/2/03
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