Business Communication

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Dr. P. Bhujanga Rao & Tripti Sing Chowdhury

ISBN- 9789387483774

According to the new Syllabus of

‘Jawaharlal Nehru Technological University, Anantapur’

BUSINESS COMMUNICATION

1) Concept of Communication – Significance, Scope – Communication Process – Essentials of good communication – Channels of Communication – Formal, Informal Communication – Upward, Downward, Horizontal Communication.

2) Types of Communication: Verbal – Oral Communication: Advantages and Limitations of Oral Communication, Written Communication – Characteristics, Advantages & Limitations Non verbal Communication: Sign language – Body language – Kinesics – Proxemics – Time language and Hepatics: Touch language.

3) Interpersonal Communication: Communication Styles, Managing Motivation to Influence Interpersonal Communication – Role of emotion in Inter personal Communication.

4) Barriers of Communication: Types of barriers – Technological – Socio-Psychological barriers – Overcoming barriers, Types of listening.

5) Report Writing – Formal reports – Writing effective letters – Different types of business letters - Interview techniques – Communication etiquettes

Reference JNTU-A2018/MBA/2/01

In stock 49 Items

Condition New product

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