Business Research Methods

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Dr. J. V Balasubramanian, Veera Thakur

ISBN - 9789387483736

According to the new Syllabus of

‘Jawaharlal Nehru Technological University, Anantapur’

BUSINESS RESEARCH METHODS

1) Introduction to Business Research: Definition – Types of Business Research. Scientific Investigation, Technology and Business Research – Information needs of Business – Technologies used in Business Research: The Internet, E-mail, Browsers and Websites. Role of Business Research in Managerial Decisions.

2) The Research Process: Problem Identification: Broad Problem Area-Preliminary Data Gathering. Literature Survey – Hypothesis Development – Statement of Hypothesis – Procedure for Testing of Hypothesis. The Research Design: Types of Research Designs – Exploratory, Descriptive, Experimental Designs and Case Study – Measurement of Variables – Operational Definitions and Scales – Nominal and Ordinal Scales – Rating Scales – Ranking Scales – Reliability and Validity – Sampling and Methods of sampling

3) Collection and Analysis of Data Sources of Data-Primary and Secondary Sources of Data – Data Collection Methods – Interviews – Structured Interviews and Unstructured Interviews – Observational Surveys – Questionnaire Construction: Organizing Questions – Structured and Unstructured Questionnaires – Guidelines for Construction of Questionnaires.

4) Data Analysis: An overview of Descriptive, Associational and Inferential – Statistical Measures.

5) The Research Report: Research Reports – Components – The Title Page – Table of Contents – The Executive Summary – The Introductory Section – The Body of the Report – The Final Part of the Report – Acknowledgements – References – Appendix – Guidelines for Preparing a Good Research report – Oral Presentation.

Reference JNTU-A/2022/MBA/2/02

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