Marketing Management

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Mohd Farook Azam & Amit Kumar 

ISBN - 9789387483729

According to the new Syllabus of
‘Jawaharlal Nehru Technological University, Anantapur’
MARKETING MANAGEMENT
 
1)      Understanding Marketing Management: Concepts of Marketing, Marketing Strategies & Plans, Creating long term loyalty relationships, Marketing mix, PLC, Analyzing Competitors, Conducting Marketing research.
 
2)      Connecting with Customers & Building Strong Brands: Analyzing Consumer Markets, Analyzing Business Markets, Tapping into global markets, Identifying market segments and targets, Crafting Brand Positioning, Creating Brand Equity- Addressing Competition and driving growth.
 
3)      Creating & Communicating Value:  Setting product strategy, Designing & managing services, Introducing new market offerings. Developing pricing strategies & programmes. Designing & Managing Integrated Marketing Communications, Advertising & Sales Promotions, Events and experiences, Managing digital communication - online, social media & mobile, Personal selling.
 
4)      Delivering Value: Managing retailing, wholesaling and logistics. Designing and Managing Integrated Marketing Channels
 
5)      Sales Management: Nature & Importance of Sales Management, Skills of sales manager, Sales objectives, Concepts of sales organization, Types of sales organization.

Unit 1: Understanding Marketing Management

Unit 2: Connecting with Customers & Building Strong Brands

Unit 3: Creating & Communicating Value

JNTU-A2022/MBA/2/04
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