Business Policy & Strategic Management | MBA 4th Sem | BAMU

Syllabus

MANB 507

BUSINESS POLICY & STRATEGIC MANAGEMENT

Unit - I

Strategy and the Quest for Competitive Advantage: Military Origins of Strategy – Evolution – Concept and Characteristics of Strategic Management – Defining Strategy – Mintzerbg’s 5Ps of Strategy – Corporate, Business and Functional Levels of Strategy – Strategic Management Process.

Unit - II

Strategic Intent & Strategy Formulation: Vision, Mission and Purpose – Business Definition, Objectives and Goals.

Unit - III

Analyzing Company’s External Environment: Environmental Appraisal – Scenario Planning – Preparing an Environmental Threat and Opportunity Profile(ETOP) – Industry Analysis – Porter’s Five Forces Model of Competition.

Unit - IV

Corporate Portfolio Analysis: Business Portfolio Analysis – BCG Matrix – GE 9 Cell Model – Generic Competitive Strategies: Low Cost, Differentiation, Focus.

Unit - V

Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment. Strategy Implementation – Project Implementation – Procedural Implementation – Resource Allocation.