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International Business
Vandana Pandey
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BBA, University of Rajasthan, Fourth Semester
SyllabusUnit-IIntroduction: Meaning of IB, Domestic versus IB, Scope of IB, Role and Importance of IB, Driving forces of IB. Unit-IICultural Environment: Definition of Culture, Components of Culture, (Languages Realign, Values Attitudes, Customs and Manus, Education, Family, Material Culture Aesthetics) Imperative of Culture for IB, Work Places and Marketplace, Misconception about Culture. Unit-IIIGlobal Economic Environment: The Global Economy, Bases of Eco, Wealth, Population, Natural Environment, Technological Resources, Eco System Market Allocation, Command Allocation, Mixes Allocation, Indicators of Eco, wealth, National Product, Balance of Payment, Exchange Rate. Unit-IVPolitical Environment: Importance of Political Environment for IB, The Political Systems, Democracy – Basic Principles, Autocracy – theocracy, Monocracy Dictatorship, Major Political Objectives – Political Sovereignty, National Prestige and Property, National Security, Protection of Cultural Identity. Unit-VLegal Environment: Legal system – code VLS, Common Law, Islamic Law, Socialist Law, Agreements and Conversions, Bilateral, Multilateral, Global Law relating to IB, Market Entry Laws, Product Intellectual Property Laws, Warranties and Product Liabilities, Pricing and Distribution, Channels of Distribution, Promotion, Sale of Goods, Services, and Others – Tax Laws, Legal Issues in IB, Conflict of Laws, Justification, Corruption.
SyllabusUnit-IIntroduction: Meaning of IB, Domestic versus IB, Scope of IB, Role and Importance of IB, Driving forces of IB. Unit-IICultural Environment: Definition of Culture, Components of Culture, (Languages Realign, Values Attitudes, Customs and Manus, Education, Family, Material Culture Aesthetics) Imperative of Culture for IB, Work Places and Marketplace, Misconception about Culture. Unit-IIIGlobal Economic Environment: The Global Economy, Bases of Eco, Wealth, Population, Natural Environment, Technological Resources, Eco System Market Allocation, Command Allocation, Mixes Allocation, Indicators of Eco, wealth, National Product, Balance of Payment, Exchange Rate. Unit-IVPolitical Environment: Importance of Political Environment for IB, The Political Systems, Democracy – Basic Principles, Autocracy – theocracy, Monocracy Dictatorship, Major Political Objectives – Political Sovereignty, National Prestige and Property, National Security, Protection of Cultural Identity. Unit-VLegal Environment: Legal system – code VLS, Common Law, Islamic Law, Socialist Law, Agreements and Conversions, Bilateral, Multilateral, Global Law relating to IB, Market Entry Laws, Product Intellectual Property Laws, Warranties and Product Liabilities, Pricing and Distribution, Channels of Distribution, Promotion, Sale of Goods, Services, and Others – Tax Laws, Legal Issues in IB, Conflict of Laws, Justification, Corruption.
UOR/BBA/4/05
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