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- B Tech
Advertising & Sales Promotion
Dr. Anurag Sharma & Dr. Anuradha Sharma
₹110.00
Tax excluded
BBA, University of Rajasthan, Fourth Semester
SyllabusUnit-IIntroduction to Advertising: Objects and Role of Advertising in the National Economy and Importance of Advertising in Modern Marketing, Personal Selling, Public Relation. Unit-II Types of Advertising: Commercial and Non-Commercial Advertising, Primary Demand and Selective Demand Advertising, Classified and Display Advertising. Comparative Advertising. Unit-IIIAdvertising Media: Types of Media – Print Media (News Papers and Magazines, Pamphlets, Posters and Brochures), Electronic Media (Radio, Television, Audio-Visuals, Cassettes) and Other Media (Direct Mail, Out Door Media). Unit-IVSales Promotion: Nature of Sales Promotion, Distinction with Advertising and Personal Selling, Role and Importance of Sales Promotion, Functions of Sales Promotion Department, Limitations in a Short Economy. Unit-VTypes of Sales Promotion: Internal Organisation, Dealer Promotion, Consumer Promotion, Sales Promotion of Industrial and Consumer Products.
SyllabusUnit-IIntroduction to Advertising: Objects and Role of Advertising in the National Economy and Importance of Advertising in Modern Marketing, Personal Selling, Public Relation. Unit-II Types of Advertising: Commercial and Non-Commercial Advertising, Primary Demand and Selective Demand Advertising, Classified and Display Advertising. Comparative Advertising. Unit-IIIAdvertising Media: Types of Media – Print Media (News Papers and Magazines, Pamphlets, Posters and Brochures), Electronic Media (Radio, Television, Audio-Visuals, Cassettes) and Other Media (Direct Mail, Out Door Media). Unit-IVSales Promotion: Nature of Sales Promotion, Distinction with Advertising and Personal Selling, Role and Importance of Sales Promotion, Functions of Sales Promotion Department, Limitations in a Short Economy. Unit-VTypes of Sales Promotion: Internal Organisation, Dealer Promotion, Consumer Promotion, Sales Promotion of Industrial and Consumer Products.
UOR/BBA/4/03
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