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MBA
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BBA
- U.P. State University
- Veer Bahadur Singh Purvanchal University, Jaunpur
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B Ed
- Lucknow University B.Ed Books
- Chaudhary Charan Singh University/Maa Shakambhari University, Saharanpur
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- Mahatma Gandhi Kashi Vidyapeeth, Varanasi
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- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj (PRSU)
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B Com
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B Sc
- B.Sc. U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Madhya Pradesh
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- DEEN DAYAL UPADHYAYA GORAKHPUR UNIVERSITY
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
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- B.Sc. Bihar Universities Common Syllabus NEP
- University of Rajasthan (Jaipur)
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B A
- B.A. Of U.P. State Universities Common Syllabus NEP
- Veer Bahadur Singh Purvanchal University, Jaunpur
- University of Lucknow
- Chaudhary Charan Singh University, Meerut
- Chhatrapati Shahu Ji Maharaj University, Kanpur
- Dr. Bhimrao Ambedkar University, Agra
- Mahatma Gandhi Kashi Vidyapith, Varanasi
- Deen Dayal Upadhyaya Gorakhpur University
- Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj
- Dr. Ram Manohar Lohia Avadh University, Ayodhya
- Mahatma Jyotiba Phule Rohilkhand University, Bareilly
- Madhya Pradesh
- Uttarakhand
- Bihar
- University of Rajasthan (Jaipur Syllabus as Per NEP2020)
- Haryana NEP-2020
- B Tech
Consume Behavoiur & Marketing Research
Jyotsana Khandelwal & Kirti Kalra
₹130.00
Tax excluded
BBA, University of Rajasthan, Fourth Semester
SyllabusUnit-IConsumer Behaviour: Introduction, Consumer Needs and Buying Motivation Personality, Self-Concept and Consumer Behaviour, Consumer Perception, Consumer Attitude, Consumer Psychographics, Psychographics versus Demographics, Group Dynamics and Consumer Reference Groups, Family as Consuming Unit. Unit-IIConsumer Decision Process: Pre- and Post-Purchase Behaviour. Purchase Process, Rationality in Buying. Unit-IIIModels of Buying:Nicosia, Howard Sheet, Engle Blackwell Kolas Model, Organisational buying behaviour. Unit-IVMarketing Research and Marketing Information System: Defining and Planning Research, Research Design, Marketing Plans and Proposals. Unit-VData Collection: Sampling – Process, Selection and Size, Data Processing Analysis and Interpretation, Reporting the Research Findings, Application of Marketing Research, Scope of Marketing.
SyllabusUnit-IConsumer Behaviour: Introduction, Consumer Needs and Buying Motivation Personality, Self-Concept and Consumer Behaviour, Consumer Perception, Consumer Attitude, Consumer Psychographics, Psychographics versus Demographics, Group Dynamics and Consumer Reference Groups, Family as Consuming Unit. Unit-IIConsumer Decision Process: Pre- and Post-Purchase Behaviour. Purchase Process, Rationality in Buying. Unit-IIIModels of Buying:Nicosia, Howard Sheet, Engle Blackwell Kolas Model, Organisational buying behaviour. Unit-IVMarketing Research and Marketing Information System: Defining and Planning Research, Research Design, Marketing Plans and Proposals. Unit-VData Collection: Sampling – Process, Selection and Size, Data Processing Analysis and Interpretation, Reporting the Research Findings, Application of Marketing Research, Scope of Marketing.
UOR/BBA/4/04
4 Items
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