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Veera Thakur, Triptii SIngh Chowdhury
ISBN-978-93-88280-49-5
Business Communication
Veera Thakur, Triptii SIngh Chowdhury
ISBN-978-93-88280-49-5
₹160.00
Tax excluded
Syllabus
MB 103: BUSINESS COMMUNICATION
Module I:
1) Principles of Communication: Definition, Purposes, Types, Process, Models and Barriers.
2) Verbal and Non Verbal Communication: Presentation Skills (Planning and Preparation/ Using Visual Aids/Delivery), Individual and Team Presentations, Public Speaking, Listening and Feedback, Body Language
3) Written Communication: Stages of Writing, Composing Business Messages, Preparing Notes, Style, Punctuation, Using Simple Words, Proof Reading.
4) Report Writing: Report Planning, Types of Reports, Developing an Outline, Nature of Headings, Ordering of Points, Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration, Report Writing.
Module II:
5) Internal Communication: Circulars, Notices, Memos, Agenda and Minutes.
6) External Communication: Resume/CV, Using Facsimiles (Fax), Electronic Main, Handling Mail.
7) Writing Business Letters: Formats, Styles Types – Request, Enquiry, Placing Order, Instruction, Action, Complaint, Adjustment, Sales, Reference, Good News & Bad News, Acknowledgement.
8)Handling Business Information: Annual Report, House Magazine, Press Release, Press Report.
MAKAUT(WB)2018/MBA/1/03
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