Managerial Economics

Arun Kumar Sharma

Monika Sharma

9789382249108

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MBA, BarkatullahUniversity, Bhopal, First Semester
Syllabus
CP-103: MANAGERIAL ECONOMICS
 
Unit – I
Concepts and Techniques – Nature and Scope of Managerial Economics, Application of Economics in Managerial Decision Making – Marginal Analysis; Theory of Demand – Demand Functions, Income and Substitution Effects, Demand Forecasting.
 
Unit – II
Production and Cost – Returns to Scale, Cost Curves, Break-Even Analysis; Economies of Scale, Theory of Firm – Profit Maximisation, Sales Maximization.
 
Unit – III
Market Structure – Price and Output Decision Under Different Market Structures, Price Discrimination, Non-Price Competition.
 
Unit – IV
Macro Economics–Aggregates and Concepts, GNP and GDP, Concept and Measurement of National Income: Determination of National Income,
 
Unit –V
Money Supply and Monetary Policy, Fiscal Policy – Aggregate Consumption – Gross Domestic Capital Formation – WPI, CPI and Inflation. Consumption Function.  
BUB2019/MBA/1/03
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