MBA, BarkatullahUniversity, Bhopal, First SemesterSyllabusCP-103: MANAGERIAL ECONOMICSUnit – IConcepts and Techniques – Nature and Scope of Managerial Economics, Application of Economics in Managerial Decision Making – Marginal Analysis; Theory of Demand – Demand Functions, Income and Substitution Effects, Demand Forecasting.Unit – IIProduction and Cost – Returns to Scale, Cost Curves, Break-Even Analysis; Economies of Scale, Theory of Firm – Profit Maximisation, Sales Maximization.Unit – IIIMarket Structure – Price and Output Decision Under Different Market Structures, Price Discrimination, Non-Price Competition.Unit – IVMacro Economics–Aggregates and Concepts, GNP and GDP, Concept and Measurement of National Income: Determination of National Income,Unit –VMoney Supply and Monetary Policy, Fiscal Policy – Aggregate Consumption – Gross Domestic Capital Formation – WPI, CPI and Inflation. Consumption Function.
BUB2019/MBA/1/03
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