Event Management

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Mohd. Farook Azam and Amit Kumar

BBA, Semester-V According to the Syllabus of RCU ‘Rani Channamma University, Belagavi’

Syllabus
CODE 505: EVENT MANAGEMENT
 
                                                                                                Work load: 4 hrs per week
Internal Marks: 20                                                                              External Marks: 80
 
Module-1                                                                                                          (10 Hours)
What are Events - Events defined, Event Management, Types of Events, Key Elements of Events (Brief Description): Event Infrastructure, Clients, Event Organizers, Venue, Media. Code of Ethics. Event Marketing, 5 C’s of Events, Event Designing. Reach and Interaction. Why Events - Event as a Marketing Tool, the Diverse Marketing Needs Addressed by Event.
Module-2                                                                                                         (16 Hours)
Understanding the Event Market - Concept of Market in Events, Segmentation and Targeting of the Market for Events, Positioning in Events and the Concept of Event Property. Concept of Product in Events - Benefit Levels, Event Hierarchy, Categories of Events and their Characteristics, Competitive, Artistic, Cultural, Charitable, Special Business, Retail Events, Event Variations.
MODULE-3                                                                                                     (12 Hours)
Concept of Pricing in Events - Risk Rating.
Concept of Promotion in Events - Networking Components.
 
MODULE-4                                                                                                     (10 Hours)
Event Management - Planning, Organizing, Staffing, Leading, Coordinating and Controlling. Strategic Market Planning: Setting Objectives, Developing Plan, Assessment, Problem Analysis, Opportunity & Resource Analysis. Event Life Cycle – Meaning, Process
 
MODULE-5                                                                                                     (12 Hours)
Evaluation of Event Performance - Evaluation Process, Measuring Evaluation, Correcting Deviations, Critical Evaluation.
 
 
 
 
RCU2017/BBA/5/03
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