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Advertising Management and Sales Promotion
V. Subhashini and Mahalakshmi. G ISBN-9789386488206
₹165.00
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BBA University of Madras, Fifth SemesterSyllabusADVERTISING MANAGEMENT AND SALES PROMOTION Unit-IAdvertising: Advertising, Objectives, Task and Process, Market Segmentation and Target Audience – Message and Copy Development. Unit-IIMedia: Mass Media – Selection, Planning and Scheduling – Web Advertising – Integrated Programme and Budget Planning. Unit-IIIImplementation: Implementing the Programme Coordination and Control – Advertising Agencies – Organisation and Operation. Unit-IVSales Promotion: Why and When Sales Promotion Activities. Consumer and Sales Channel Oriented – Planning, Budgeting and Implementing and Controlling Campaigns. Unit-VControl: Measurement of Effectiveness – Ethics, Economics and Social Relevance.
MU2017/BBA/5/01
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