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Research Methodology
Prof. P. Rasool Begum and Prof. V. Nagavalli ISBN-9789386488220
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Prof. P. Rasool Begum and Prof. V. Nagavalli ISBN-9789386488220
BBA University of Madras, Fifth SemesterSyllabusRESEARCH METHODOLOGY Unit-IIntroduction to Business Research – Research in Business – Research Process – Research Need, Formulating the Problem, Designing, Sampling, Pilot Testing. Unit-IIResearch Design – Exploratory, Descriptive, Casual, Formulation of Hypothesis – Types. Measurement - Characteristics of Sound Measurement Tool, Scaling Methods and Sampling Techniques. Unit-IIISources and Collection of Data – Primary and Secondary Sources, Survey Observation, Experimentation – Detail and Evaluation. Questionnaires – Schedules. Data Entry, Tabulation and Cross Tabulation and Graphic Presentation Data. Unit-IVAnalysis and Preparation – Hypothesis Testing – Statistical Significance, Statistical Testing Procedure. Tests of Significance – Simple Correlation – Regression. Unit-VPresenting Results and Writing the Report – The Written Research Report.
MU2017/BBA/5/05
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