Research Methodology
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Research Methodology

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Prof. P. Rasool Begum and Prof. V. Nagavalli
ISBN-9789386488220
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BBA University of Madras, Fifth Semester
Syllabus
RESEARCH METHODOLOGY
 
Unit-I
Introduction to Business Research – Research in Business – Research Process – Research Need, Formulating the Problem, Designing, Sampling, Pilot Testing.
 
Unit-II
Research Design – Exploratory, Descriptive, Casual, Formulation of Hypothesis – Types. Measurement - Characteristics of Sound Measurement Tool, Scaling Methods and Sampling Techniques.
 
Unit-III
Sources and Collection of Data – Primary and Secondary Sources, Survey Observation, Experimentation – Detail and Evaluation. Questionnaires – Schedules. Data Entry, Tabulation and Cross Tabulation and Graphic Presentation Data.
 
Unit-IV
Analysis and Preparation – Hypothesis Testing – Statistical Significance, Statistical Testing Procedure. Tests of Significance – Simple Correlation – Regression.
 
Unit-V
Presenting Results and Writing the Report – The Written Research Report.
 
MU2017/BBA/5/05
24 Items

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9789386488220
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