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Entrepreneurial Development

Dr. P. Malarvizhi and Dr. B. Ponnarasi
ISBN-9789386488244
ISBN-9789386488244
₹150.00
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BBA University of Madras, Fifth SemesterSyllabusENTREPRENEURIAL DEVELOPMENT Unit-IConcept of Entrepreneurship: Entrepreneurship – Meaning – Types – Qualities of an Entrepreneur – Classification of Entrepreneurs – Factors Influencing Entrepreneurship – Functions of Entrepreneurs. Unit-IIEntrepreneurial Development Agencies – Commercial Banks –DistrictIndustriesCenter – National Small Industries Corporation – Small Industries Development Organisation – Small Industries Service Institute. AllIndia Financial Institutions – IDBI – IFCI – ICICI – IRDBI. Unit-IIIProject Management – Business Idea Generation Techniques – Identification of Business Opportunities – Feasibility Study – Marketing, Finance, Technology and Legal Formalities – Preparation of Project Report – Tools of Appraisal. Unit-IVEntrepreneurial Development Programs (EDP) – Role, Relevance and Achievements – Role of Government in Organising EDPs – Critical Evaluation. Unit-VEconomic Development and Entrepreneurial Growth – Role of Entrepreneur in Economic Growth – Strategic Approaches in the Changing Economic Scenario for Small Scale Entrepreneurs – Networking, Niche Play, Geographic Concentration, Franchising/Dealership – Development of Women Entrepreneurship.
MU2017/BBA/5/02
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