Digital Marketing-II (Open Elective)

Course Contents

Chapter 1

Online Consumer Behaviour Analysis

8

1.1

Consumer Behavior

1.2

Segmentation and Targeting Online Customers

1.3

Psychological Responses

1.4

Social Trends

Chapter 2

Social Media Marketing

8

2.1

Social Media Sites

2.2

Influence of Social Media Marketing

2.3

Power of Social Media

2.4

Monetization Through Social Media

Chapter 3

Future of Digital Social Media

8

3.1

Use of Artificial Intelligence (AI) in Digital Marketing

3.2

Common use of Household Gadgets for Online Marketing

3.3

Digital Marketing Strategies

Case Study

6

Case Study 1:

Experiential Learning: Creating a Website.

Case Study 2:

Online Consumer Behavior Analysis for an E-Commerce Fashion Brand

Case Study 3