Strategic Management

                                                                                                                                         Syllabus

                                                                                          Strategic Management

Module-1 Introduction 7 hours

Meaning and Nature of Strategic Management, its Importance and Relevance and. Characteristics of Strategic Management, The Strategic Management Process. Relationship Between a Company’s Strategy and its Business Model.

Case Study Related to the Module.

Module -2 External Analysis 9 hours

Strategically Relevant Components of a Company’s External Environment – Industry Analysis - Factors Driving Industry Change and its Impact - Porter’s Dominant Economic Feature - Competitive Environment Analysis - Porter’s Five Forces Model – Key Success Factors Concept and Implementation. Case Study on External Analysis.

Students Assignment: Industry External Analysis.

Module -3 Internal Analysis 9 hours

Describe Strategic Vision, Mission, Goals, Long Term Objectives, Short-Term Objectives and Discuss Their Value to the Strategic Management Process, Resources, Capabilities, Competencies, Resource Based View of the Firm (RBV), Balanced Score Card, SWOC Analysis, Value Chain Analysis, Benchmarking. Case Study on Internal Analysis.

Students Assignment: Industry Internal Analysis.

Module -4 Strategy Formulation 9 hours

Business Strategies –Porter’s Generic Strategies: Low Cost, Differentiation, Best Cost, Focused Low Cost and Focused Differentiation, Corporate Strategies – Growth Strategies (Internal Growth, External Growth, Integration, Diversification, Mergers, Strategic Alliances), Ansoff’s Matrix, Stability Strategies (No-Change, Profit and Proceed With Caution), Retrenchment Strategies (Turnaround, Divestment and Liquation), International Business Level Strategies. Case Study on Strategic Formulation. Students Assignment: Strategies of Listed Companies.

Module -5 Strategy Implementation 9 hours

Strategy Implementation -Organisational Structure, Strategic Leadership and Organisational Culture

Strategy and Innovation - Introduction to Innovation: Process, Product and Platform; Creative Destruction and Disruptive Technologies; Designing Organisations for Innovation; Innovation Environments: Institutional Innovation and Environments, The Co-creation of Value, Open Innovation and Open Strategy, National Innovation Systems, Learning Networks and Clusters, Social Innovation. Case Study on Strategy Implementation.

Module - 6 Strategic Control 7 hours

Strategic Control: Focus of Strategic Control, Establishing Strategic Controls (Premise Control, Strategic Surveillance, Special Alert Control, Implementation Control), Exerting Strategic Control (Through Competitive Benchmarking, Performance and Formal and Informal Organisations). Case Study on Strategic Control.