VTU MBA 2 Sem Research Methodology And IPR

                                                                                                                                                       Syllabus                                                                                       

                                                                                                   Research Methodology

Module-1 Business Research                                                                                                        9 hours

Business Research: Meaning, Types, Process of Research- Management Problem, Defining the Research Problem, Formulating the Research Hypothesis, Developing the Research Proposals, Research Design Formulation, Sampling Design, Planning and Collecting the Data for Research, Data Analysis and Interpretation. Research Application in Business Decisions, Features of Good Research Study.

Module -2 Business Research Design                                                                                          9 hours

Meaning, Types and Significance of Research Design. Exploratory and Conclusive Research Design.

Exploratory Research: Meaning, Purpose, Methods- Literature Search, Experience Survey, Focus Groups and Comprehensive Case Methods. Conclusive Research Design - Descriptive Research - Meaning, Types – Cross Sectional Studies and Longitudinal Studies.

Experimental Research Design – Meaning and Classification of Experimental Designs- Formal and Informal, Pre Experimental Design, Quasi-experimental Design, True Experimental Design, Statistical Experimental Design.

Module -3 Sampling                                                                                                                      7 hours

Sampling: Concepts- Types of Sampling - Probability Sampling – Simple Random Sampling, Systematic Sampling, Stratified Random Sampling, Cluster Sampling -Non Probability Sampling –Convenience Sampling- Judgemental Sampling, Snowball Sampling- Quota Sampling - Errors in Sampling.

Module -4 Data Collection                                                                                                            9 hours

Meaning of Primary and Secondary Data, Primary Data Collection Methods - Observations, Survey, Interview and Questionnaire, Qualitative Techniques of Data Collection, Questionnaire Design – Meaning - Process of Designing Questionnaire. Secondary Data -Sources – Advantages and Disadvantages.

Measurement and Scaling Techniques: Basic Measurement Scales-Nominal Scale, Ordinal Scale, Interval Scale, Ratio Scale. Attitude Measurement Scale - Likert’s Scale, Semantic Differential Scale, Thurstone Scale, Multi-Dimensional Scaling. Case Study as Per the Chapter Needs.

Module -5                                                                                                                                       7 hours

Data Analysis and Report Writing: Editing, Coding, Classification, Tabulation, Validation Analysis and Interpretation- Report Writing and Presentation of Results: Importance of Report Writing, Types of Research Report, Report Structure, Guidelines for Effective Documentation.

Module – 6                                                                                                                                     9 hours

Advanced Excel and Real Time Application: V Look Up, H Look Up, Sort and Filter, Concatenate, Conditional Formatting., Pivot Table, If Statement, Nested If, Charts. Statistical Tests and How to Interpret Statistical Outputs.