INTERNATIONAL BUSINESS VTU MBA 4TH SEM

Syllabus

Course Code: 22MBA401

International Business

MODULE-1                                                                                                                                 (6 Hours)

Introduction to International Business: Evolution, Meaning, Importance, Nature and Scope of International Business, Characteristics of International Business, Factors Affecting International Business, Changing Scenario of International Business, Advantages of International Business, Challenges in International Business, Modes of Entry into International Business, Internationalization Process.

MODULE-2                                                                                                                                 (7 Hours)

International Business Environment: Introduction, Meaning and Components of International Business Environment, Political Environment, Legal Environment, Economic Environment, Technological Environment, Socio and Cultural Environment, Ethics in International Business and CSR in International Business.

MODULE-3                                                                                                                                 (7 Hours)

Theories of International Business: Introduction, Mercantilism, Theory of Absolute Cost Advantage, Comparative Cost Advantage Theory, Comparative Cost Advantage with Money, Relative Factor Endowment Theory, Product Life Cycle Theory, Global Strategic Rivalry Theory, Porter’s National Competitive Advantage Theory.

MODULE-4                                                                                                                                 (7 Hours)

International Institutions: UNCTAD- Introduction, Principles and Achievements, IMF-Role and Objectives, WTO-Role and Advantages, TRIMS, TRIPS Features, Economic Integration-Introduction, Levels of Economic Integration, Regional Economic Integration in Europe, USA, ASEAN, SAARC, SAPTA.

MODULE-5                                                                                                                                 (6 Hours)

Multi-National Corporations: Definition and Meaning, Factors that Contributed to Positive Growth of MNCs, Importance of MNCs, Advantages and Disadvantages of MNCs, MNCs in India, Organisational Structure of MNCs, Transfer of Technology, Global Competitiveness, Indicators of Competitiveness, Technology of Global Competitiveness.

MODULE-6                                                                                                                                 (7 Hours)

Basics of International Marketing: Environment and Cultural Dynamics of Global Markets, Functions of International Marketing, Determining International Marketing Strategies, Major Actors in International Marketing, Competitive Global Marketing Strategies.

Global HRM: Characteristics, Nature and Factors of IHRM, Functions of IHRM,

Global Finance: Features of Global Capital Market, Growth of Global Capital Market, Global Equity Market.

International Production Management: Coordinating Global Manufacturing System.