Legal Aspects In Marketing Management

Unit No.

Unit Title

Contents

1

Introduction and

Doorstep Selling/Home Delivery

1.1 Introduction to Legal Aspects of Marketing

1.2 Importance, Scope and Features

1.3 Door Step Selling/Home Delivery – Rules, Order

Fixation and Cancellation, Applicability of Rules, Terms and Conditions, and Documents Needed for Doorstep Selling/ Home Delivery.

1.4 Tele Sales and Direct Mail Sales Concepts

2

Advertising and Pricing

2.1 Meaning and Definition, Importance, Types of

Advertising (TV, Radio, Print form Advertising)

2.2 Laws for Broadcasting the Advertisement

2.3 Claims for Misleading Advertisement

2.4 Harms and Offence – Children, Medicine and Health, National and Societal Interest

2.5 Meaning and Importance of Pricing Related Laws

2.6 Laws Related to Price/Payment Consumer Rights Surcharge Payment Regulations

3

Online Marketing and CRM

3.1 Meaning and Definition of Online Marketing

3.2 Legal Consideration for Data Protection (Data Collected From Potential Customers, Its Usage, Security)

3.3 Cookies – Monitoring and Governing of Cookies, Security and Confidentiality of Client Data While Online Marketing

3.4 Concept of CRM, Terms and Conditions related to CRM

4

Project Report

Project Preparation on any Topic from the Marketing Syllabus.

Refer the Guidelines for Preparation of Project Report.