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SOCIAL MEDIA MARKETING
₹190.00
Tax excluded
Dr. Mahesh Deshpande , Prof Gourish A. Dixit
ISBN : 978-93-5480-706-0
Syllabus
Course Code: BBA 3.5
SOCIAL MEDIA MARKETING
Module 1: Social Media Introduction 08 Hours
Introduction to Social Media, How to Build a Successful Social Media Strategy, Goal Setting, Overview of Global E-Marketing Issues, Country and Market Opportunity Analysis, User Engagement on Social Networks; Social Advertising; Social, Media Analytics; Impact of Online Reputation; Social Technology and its Marketing Influence in India.
Module 2: Facebook -Instagram Marketing 10 Hours
Exploring the use of a Facebook Page, Facebook Ad Campaign, Facebook Groups, Hashtags, Instagram, Creating Automation for Instagram, Audience Insights, Page Insights, Exploring the Various IG Content Types, Setting a Theme and Flow on Instagram, and Generating Leads.
Module 3: Twitter Marketing 08 Hours
Creating a Twitter Account, Optimizing a Page, Content Types, Posting Contents, Integrating a Personal Brand on Twitter, Twitter Analytics & Ads, Post Assistants and Automation for Twitter.
Module 4: YouTube Marketing 08 Hours
Youtube Marketing, Creating a Youtube Channel, Posting Content, Youtube Analytics, Google Pages for YouTube Channels, Video Flow, Verify Channel, Webmaster Tool – Adding Asset.
Module 5: Search Engine Optimization-Recent Trends and Challenges 08 Hours
Search Engine Optimisation (SEO) Introduction, Understanding SEO, User Insights, Benefits and Challenges, Content Marketing, Traditional Media vs Social Media, Recent Trends and Challenges in Social Media Marketing.
KSHEC2022/ BBA/3/05
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